Masters-Inspired Items Celebrate Golf's First Major

From apparel to gear, brands are embracing the spirit of Augusta National's iconic tournament.

Apr. 3, 2026 at 12:35am

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An abstract, expressionist painting in vivid neon colors, featuring dynamic brushstrokes and dissolving shapes that capture the energy and excitement of the Masters golf tournament.Brands channel the spirit of the Masters with a vibrant collection of apparel, gear, and accessories inspired by the tournament's iconic imagery and traditions.Augusta Today

As the golf world turns its attention to the Masters, the first major championship of the season, many brands are releasing special collections and products inspired by the tournament's iconic imagery and traditions. From azalea-patterned polos and peach-themed putter grips to limited-edition golf bags and headcovers, these 'season's first major' items allow fans to channel the Masters spirit even if they can't attend the tournament in person.

Why it matters

The Masters is one of the most prestigious events in golf, and the tournament's unique atmosphere and traditions have become deeply embedded in the sport's culture. By creating special product lines tied to the Masters, brands are able to capitalize on the excitement and anticipation surrounding the event, while also allowing golfers and fans to celebrate their love of the game.

The details

The new 'Azalea Collection' from Johnnie-O features men's and women's apparel and accessories with patterns inspired by the famous azalea bushes at Augusta National. TravisMathew has launched a 'Our Favorite Time of Year Collection' in collaboration with PGA Tour player Akshay Bhatia, including polos, outerwear, and other items. The media company Good Good has a 'Sunday Green Collection' of hats and apparel, while Lululemon is offering an azalea-print logo polo. On the gear side, Skechers, Reebok, Vessel, and SuperStroke have all unveiled Masters-themed shoes, bags, and putter grips. There's also new golf-themed literature, including a novel by Gene Wojciechowski and a biography of Rory McIlroy by Alan Shipnuck.

  • The new Masters-inspired collections and products are being released in the weeks leading up to the 2026 tournament, which is scheduled for April 9-12.
  • The Lululemon azalea polo and Reebok Azalea shoes will be available starting on April 6.

The players

Akshay Bhatia

PGA Tour player who collaborated with TravisMathew on the 'Our Favorite Time of Year Collection'.

Matt Fitzpatrick

PGA Tour player who will be wearing Skechers Blade Tour SI golf shoes during the Masters.

Max Greyserman

PGA Tour player who will be wearing Skechers Blade Tour SI golf shoes during the Masters.

Bryson DeChambeau

PGA Tour player who will be wearing the Reebok Azalea golf shoes during the Masters.

Min Woo Lee

PGA Tour player who will be wearing the Lululemon azalea floral print polo during the Masters.

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What they’re saying

“The Masters victory animated the whole project and gave it an unforgettable crescendo.”

— Alan Shipnuck, Author, 'Rory: The Heartache and Triumph of Golf's Most Human Superstar'

What’s next

The new Masters-inspired products will be available for purchase in the weeks leading up to the 2026 tournament, allowing golf fans to celebrate the season's first major even if they can't attend the event in person.

The takeaway

The excitement and tradition of the Masters tournament has become deeply ingrained in golf culture, and brands are capitalizing on this by creating special product lines that allow fans to channel the spirit of Augusta National. From apparel and gear to books and media, these Masters-inspired items provide golfers with a way to immerse themselves in the tournament's iconic imagery and atmosphere, even if they can't be there in person.