Shake Shack Brings Masters-Inspired Pimento Cheese to Menus

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Shake Shack is honoring the iconic pimento cheese sandwiches sold at the Masters golf tournament with a new limited-time Clubhouse Pimento Cheese menu. The menu features a Clubhouse Pimento Cheese Burger and Clubhouse Pimento Cheese Chicken Sandwich, with Shake Shack's own twist on the classic southern cheese spread by using chopped cherry peppers instead of pimentos.

Why it matters

Pimento cheese is a beloved southern delicacy, and its association with the prestigious Masters tournament has made it a highly coveted item for golf fans. By offering a Shake Shack spin on the Masters pimento cheese sandwich, the chain is tapping into the nostalgia and tradition surrounding this iconic tournament food.

The details

The Clubhouse Pimento Cheese Burger and Chicken Sandwich will be available at Shake Shack locations nationwide for a limited time. While the Masters pimento cheese sandwiches are only $1.50 at the tournament, Shake Shack's versions will cost around $9.99 depending on location. However, the chain is offering a buy one, get one (BOGO) deal on the sandwiches from April 9-12 using the code PIMENTO on the app or website. Customers can also order a side of pimento cheese for $1.99 at Shake Shack stores.

• The 2026 Masters Golf Tournament is happening from April 6-12.
• Shake Shack's Clubhouse Pimento Cheese menu will be available for a limited time.
• The BOGO deal on the sandwiches will run from April 9-12.

What’s next

Shake Shack has not indicated if the Clubhouse Pimento Cheese menu will become a permanent offering, so customers will want to try it while it's available.