Masters Golf Tournament Coverage Expands to Amazon Prime

New streaming deal brings more live action and analytics to viewers

Mar. 30, 2026 at 8:21pm

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A fractured, multi-perspective painting depicting the iconic Amen Corner stretch at Augusta National Golf Club, with the 11th, 12th, and 13th holes broken down into sharp, overlapping geometric planes in the cubist style of Pablo Picasso, conceptually representing the analytical and interactive nature of the new 'Inside Amen Corner' viewing experience.The new 'Inside Amen Corner' viewing experience on Amazon Prime promises to provide golf fans with a data-driven, interactive look at one of the most challenging and dramatic stretches of the Masters Tournament.Augusta Today

The 2026 Masters Tournament will feature expanded live coverage on Amazon Prime, with the streaming service adding two-hour windows for the first two rounds of the event. Amazon's coverage will include featured groups, an analytics-driven 'Inside Amen Corner' viewing experience, and more, complementing the traditional weekend broadcast on CBS.

Why it matters

This new streaming deal represents a significant shift in how the prestigious Masters Tournament is distributed, bringing the event to a wider audience through Amazon Prime and providing viewers with more live content and advanced analytics. It signals the continued evolution of sports media rights and the growing importance of streaming platforms.

The details

Amazon Prime will air live coverage of the first two rounds of the 90th Masters Tournament on Thursday, April 9 and Friday, April 10 from 1 p.m. to 3 p.m. ET. The streaming service's coverage will feature host Terry Gannon reporting from Augusta National's Butler Cabin, as well as featured player groups and on-course commentary from the CBS Sports team. Amazon will also debut a new 'Inside Amen Corner' viewing experience, providing advanced analytics and insights on the iconic stretch of holes 11-13.

  • The Masters Tournament will take place April 9-12, 2026.
  • Amazon Prime's live coverage of the first two rounds will air from 1 p.m. to 3 p.m. ET on April 9 and April 10.
  • The 'Inside Amen Corner' analytics coverage will stream from approximately 10:45 a.m. to 6 p.m. ET on Thursday and Friday, and 11:45 a.m. to 6 p.m. ET on Saturday and Sunday.

The players

Terry Gannon

The host of Amazon Prime's Masters coverage, reporting live from Augusta National's Butler Cabin.

Geoff Ogilvy

Former major champion who will provide commentary for the 'Inside Amen Corner' analytics coverage on Amazon Prime.

Smylie Kaufman

Former PGA Tour winner who will contribute to the 'Inside Amen Corner' analytics coverage on Amazon Prime.

John Wood

Longtime PGA Tour caddie who will be part of the 'Inside Amen Corner' broadcast team on Amazon Prime.

Michael Breed

Professional golf instructor who will provide segments for the 'Inside Amen Corner' coverage on Amazon Prime.

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What they’re saying

“This new streaming deal represents a significant shift in how the prestigious Masters Tournament is distributed, bringing the event to a wider audience through Amazon Prime and providing viewers with more live content and advanced analytics.”

— Derek Harper, Field Level Media

What’s next

The expanded Masters coverage on Amazon Prime will be closely watched by sports media analysts to see how it performs in terms of viewership and engagement, potentially setting the stage for further changes in how major golf events are distributed in the future.

The takeaway

The Masters' new partnership with Amazon Prime signals the continued evolution of sports media rights and the growing importance of streaming platforms in delivering live event coverage. This deal provides golf fans with more live content and advanced analytics, while also reaching a wider audience beyond traditional television broadcasts.