Augusta Launches 'Feel Good City' Tourism Campaign

Destination Augusta aims to highlight the city's attractions and fun experiences for visitors.

Mar. 30, 2026 at 9:29am

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Destination Augusta, the city's official destination marketing organization, has unveiled a new tourism campaign called 'Feel Good City' that is designed to showcase Augusta's top attractions and fun activities for visitors. The campaign will focus on introducing people to the city's offerings and encouraging them to have an enjoyable time during their stay.

Why it matters

As a regional hub, Augusta relies heavily on tourism to drive economic activity. This new campaign is an effort to attract more visitors to the city by highlighting its unique assets and promoting it as an appealing travel destination.

The details

The 'Feel Good City' campaign will utilize various marketing channels to reach potential visitors and inform them about what Augusta has to offer. This includes promoting the city's outdoor recreation, cultural institutions, culinary scene, and other attractions that can provide an uplifting experience for travelers.

  • Destination Augusta unveiled the new campaign on March 30, 2026.

The players

Destination Augusta

The official destination marketing organization for the city of Augusta, Georgia.

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What’s next

Destination Augusta plans to roll out the 'Feel Good City' campaign through a variety of advertising and promotional efforts in the coming months to attract more visitors to the area.

The takeaway

This new tourism campaign represents Augusta's effort to position itself as an appealing travel destination that can provide visitors with an uplifting and enjoyable experience, which could help drive increased economic activity for the city through greater visitation.