Augusta St. Patrick's Day Parade Route Adjusted to Boost Businesses Affected by Construction

The Irish American Heritage Society has changed the parade route to direct foot traffic to impacted businesses.

Mar. 16, 2026 at 11:18pm

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The Irish American Heritage Society has adjusted the route of this year's St. Patrick's Day parade in Augusta, Georgia to accommodate ongoing downtown construction and direct more foot traffic to businesses affected by the work. The new route will cross Broad Street twice, bringing the parade past establishments it had not reached in recent years.

Why it matters

Local businesses are preparing for an influx of customers due to the route change, which they hope will help offset losses from the construction. The parade's return to certain blocks is seen as significant for some establishments that specialize in St. Patrick's Day celebrations.

The details

The parade will cross Broad Street twice, allowing it to reach businesses that it had not in recent years. Bartender Ryan Pressley said his establishment is ready for the expected increase in customers, noting they will likely be 'packed up all day.' Businesses farther down Broad Street that are not directly on the adjusted route are also hoping visitors will move throughout downtown to help offset construction-related losses.

  • The St. Patrick's Day parade in Augusta, Georgia is scheduled for Tuesday, March 17, 2026.

The players

Irish American Heritage Society

The organization that organizes the annual St. Patrick's Day parade in Augusta, Georgia.

Ryan Pressley

A bartender at a local business that is expecting to see increased foot traffic due to the parade route change.

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What they’re saying

“It's just being ready for all of Augusta to be downtown.”

— Ryan Pressley, Bartender

“This year it's going to be coming around the bar for the first time in I think the last three or four years. So we're expecting to be busy and it's going to be cold, so everybody is going to be inside.”

— Ryan Pressley, Bartender

“I feel like we're going to be packed up all day, whether it be before, after, during. It's going to be a great Tuesday for us specifically.”

— Ryan Pressley, Bartender

What’s next

The St. Patrick's Day parade in Augusta will take place on Tuesday, March 17, 2026.

The takeaway

The adjusted parade route in Augusta aims to direct more foot traffic to local businesses affected by ongoing downtown construction, providing a much-needed boost during the popular St. Patrick's Day celebrations.