Five Below to Open New Location at South Augusta Shopping Center

Retail growth brings hope to Colony Plaza as local businesses express optimism about increased foot traffic.

Published on Feb. 23, 2026

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Five Below, a popular discount retail chain, has announced plans to open a new location at Colony Plaza in South Augusta, Georgia. The addition of Five Below is seen as a positive sign for the shopping center, which has experienced business closures in recent years. Local business owners and community members are hopeful that the new store will attract more customers to the area and encourage further retail growth.

Why it matters

The opening of a new Five Below store at Colony Plaza represents an opportunity for revitalization in the South Augusta area. The shopping center has faced challenges with business closures, and the arrival of a popular retailer like Five Below could help drive increased foot traffic and interest from other potential tenants. This development is significant for the local community, as it could lead to the creation of new jobs and economic activity in a region that has struggled with commercial decline.

The details

Five Below, a discount retail chain that sells a variety of products for $5 or less, will be opening a new location at Colony Plaza in South Augusta. The plaza is home to other businesses like Planet Fitness and Roses, and the addition of Five Below is seen as a positive step towards attracting more customers and encouraging further retail growth in the area. Local business owners, such as Tiara Williams from Wings House and Shannon McCune from Helping Hands Learning Center, have expressed optimism about the new store, believing it will increase foot traffic and provide more convenient shopping options for residents.

  • Five Below announced the new location in February 2026.
  • Construction work is currently underway at the Five Below site within Colony Plaza.

The players

Five Below

A popular discount retail chain that sells a variety of products for $5 or less.

Tiara Williams

An employee at Wings House, a local business located within Colony Plaza.

Shannon McCune

An employee at Helping Hands Learning Center, a daycare facility located within Colony Plaza.

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What they’re saying

“The customers that come in here, they make our day. They really do.”

— Tiara Williams, Employee, Wings House (WRDW)

“I actually feel pretty great, you know, actually seeing how it looks so empty and so dead. So growth coming to our plaza not only helps our community, but it also helps us put our name out there as far as there's a daycare here. So if you need services for your child, then here we are.”

— Shannon McCune, Employee, Helping Hands Learning Center (WRDW)

What’s next

The opening of the new Five Below location is expected to take place in the coming months, as construction work is currently underway at the site.

The takeaway

The arrival of Five Below at Colony Plaza represents a glimmer of hope for the South Augusta shopping center, which has faced challenges with business closures in recent years. Local business owners and community members are optimistic that the new store will attract more customers to the area and encourage further retail growth, potentially leading to the creation of new jobs and economic activity in the region.