Rams Unveil New Logo and Uniform for 2026 NFL Season

The Los Angeles team's updated look aims to modernize the franchise's iconic brand.

Apr. 16, 2026 at 8:32pm

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A cubist, geometric illustration depicting the Rams' new logo and uniform design, with sharp, overlapping planes of metallic silver, royal blue, and bright white.The Rams' bold new visual identity aims to modernize one of the NFL's most historic franchises.Atlanta Today

The Los Angeles Rams have officially unveiled their new logo and uniform design for the 2026 NFL season. The updated look features a sleeker, more streamlined version of the team's classic ram head logo, along with a fresh color scheme and uniform design that the franchise hopes will modernize its iconic brand.

Why it matters

The Rams' rebrand comes as part of a broader trend of NFL teams refreshing their visual identities to connect with younger fans and keep pace with evolving league-wide aesthetics. As one of the league's most historic franchises, the Rams' new look is sure to generate significant interest and debate among the team's passionate fanbase.

The details

The Rams' new logo retains the classic ram head silhouette but features sharper, more angular lines and a metallic silver color scheme that evokes the team's Los Angeles roots. The updated uniforms also incorporate the silver and blue color palette, with a sleek, modern font for the jersey numbers and wordmarks.

  • The Rams unveiled their new logo and uniforms on April 16, 2026.
  • The new designs will make their on-field debut at the start of the 2026 NFL season.

The players

Los Angeles Rams

A professional American football team based in the Los Angeles metropolitan area and a member of the National Football League (NFL).

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What they’re saying

“We wanted to create a look that honors the Rams' rich history while also positioning the franchise for the future. This new design captures the energy and excitement of Los Angeles in a way that will resonate with our fans for years to come.”

— Sean McVay, Head Coach, Los Angeles Rams

What’s next

Fans will get their first in-person look at the new Rams uniforms during the team's annual preseason fan fest event in August 2026.

The takeaway

The Rams' rebrand is the latest example of an NFL franchise modernizing its visual identity to better connect with a new generation of fans. While some longtime supporters may be hesitant about the changes, the updated logo and uniforms aim to capture the energy and spirit of the team's Los Angeles home.