PVOLVE Expands to Chastain Market in Atlanta

The workout brand endorsed by Jennifer Aniston is opening its second Georgia location.

Apr. 16, 2026 at 7:38pm

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A brightly colored, high-contrast silkscreen print of a PVOLVE resistance band repeated in a tight grid pattern, utilizing vibrant neon colors and heavy black outlines in the style of Andy Warhol's pop art.PVOLVE's expansion into Atlanta's Chastain Market neighborhood brings its science-backed, longevity-focused fitness approach to a new community.Atlanta Today

PVOLVE, a science-backed fitness brand with over 40 studios across the U.S. and Canada, is opening a new location in Atlanta's Chastain Market later this year. The 1,571-square-foot studio will be the second Georgia location for franchise owner Amber Jackson, who opened the first PVOLVE studio in West Midtown nearly two years ago.

Why it matters

PVOLVE's focus on strength, mobility, and stability-based workouts that prioritize longevity over high-intensity training aligns with growing consumer demand for holistic wellness approaches. The brand's expansion into the affluent Chastain Park neighborhood signals its continued growth in the Atlanta market.

The details

The new PVOLVE studio will occupy the former space of Buttermilk Sky Pie Shop at 4600 Roswell Road, Suite C130. Franchise owner Amber Jackson is aiming to open the new location in early October. PVOLVE's classes center around strength, mobility, and stability training to help members stay active and move freely without sacrificing their bodies.

  • PVOLVE opened its first Georgia location in West Midtown nearly two years ago.
  • The new Chastain Market studio is slated to open in early October 2026.

The players

PVOLVE

A workout brand endorsed by Jennifer Aniston that has over 40 studios across the U.S. and Canada, focused on a science-backed, longevity-forward approach to fitness.

Amber Jackson

The franchise owner who is opening the second PVOLVE location in Georgia, after previously opening a studio in West Midtown.

Rachel Katzman

The founder of PVOLVE who launched the brand as a way to bring a science-backed, longevity-forward approach to working out.

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What they’re saying

“A lot of people think they have an amazing workout but beat their body up. We want people to look at their workout again because at the end of the day the goal is to be as active as possible with longevity.”

— Amber Jackson, Franchise Owner

“I believe so much in PVOLVE and what it offers our members and guests. It's a workout that meets people where they are and we can stay with you in your journey as long as you are active. The method is centered around movement and longevity and being able to move freely without sacrifice.”

— Amber Jackson, Franchise Owner

What’s next

The new PVOLVE studio in Chastain Market is slated to open in early October 2026.

The takeaway

PVOLVE's expansion into the affluent Chastain Park neighborhood of Atlanta signals the brand's continued growth and consumer demand for fitness concepts that prioritize holistic wellness and longevity over high-intensity training.