Project U Brings Canes Nation to Atlanta

Underground hip hop and college sports collide at Smith's Olde Bar event

Apr. 12, 2026 at 12:00am

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A striking abstract composition of bold, jagged geometric shapes in red, white, and black, conceptually representing the fusion of college sports and underground music culture at the Project U event.Project U blends the energy of college sports fandom and underground hip hop for a unique live music experience in Atlanta.Atlanta Today

Project U, a music event celebrating college sports fandom and underground hip hop, is coming to Smith's Olde Bar in Atlanta on May 21st. The event will feature performances by Vino Da Vinci, Ace Apollo, Sensei Kyh w/ EZ & Trilla, NEDLOG & Knoweye, and more, hosted by Don Coogi with DJ Sway providing the sounds.

Why it matters

Project U aims to bring together two passionate fan communities - college sports enthusiasts and underground hip hop heads - for a unique live music experience that celebrates the energy and culture of 'The U' (University of Miami) and Atlanta's vibrant music scene.

The details

The event is being organized by the Smith's Olde Bar venue and will take place in their Atlanta Room on May 21st. In addition to the musical performances, the event will also feature opportunities for attendees to rep their favorite college teams.

  • Project U is scheduled for May 21, 2026.
  • Doors open at 8:00 PM.

The players

Vino Da Vinci

A hip hop artist from Stone Mountain, Georgia.

Ace Apollo

A performer scheduled to take the stage at Project U.

Sensei Kyh w/ EZ & Trilla

A group of hip hop artists performing at the event.

NEDLOG & Knoweye

Additional hip hop acts on the Project U lineup.

Don Coogi

The host of the Project U event.

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What’s next

Tickets for Project U are on sale now through the Smith's Olde Bar website.

The takeaway

Project U offers a unique opportunity for college sports fans and underground hip hop enthusiasts to come together and celebrate their passions through live music and community in the heart of Atlanta.