Q99.7 Launches New Morning Show with Q Morning Crew

The debut of Atlanta's fresh radio lineup signals a strategic shift in local media

Apr. 10, 2026 at 2:40am

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A minimalist, abstract composition of jagged, overlapping geometric shapes in bold red and white, conceptually representing the energy and personalities of a new morning radio show.The debut of Atlanta's new Q Morning Crew radio show signals a shift toward personality-driven, ensemble-based content in local media.Atlanta Today

Atlanta's Q99.7 has debuted a new morning show lineup featuring Joe Breezy, DK Kramer, and Cort Freeman, replacing the long-running Bert Show after 25 years. The launch is seen as a test of trust, culture, and relevance in an era when radio competes with streaming and personalized content. The new trio brings diverse regional backgrounds and a focus on live, imperfect human connection to counter 'one-note morning' fatigue.

Why it matters

This transition signals a broader trend in local media where owners want to rebrand with a bold, personality-driven voice that can translate across platforms. The Q Morning Crew's blend of regional flavor and genre versatility is designed to counter the 'one-note morning' fatigue that can creep into radio over decades. The shift also reflects radio's evolution to cultivate ensemble chemistry and shared local authenticity alongside national pop culture relevance.

The details

The Q Morning Crew's debut emphasized listener interaction through call-ins, personal anecdotes, and light-branding bits like Kramer's 'Headline Hit List' and 'In the A' segments. This reveals an intent to foster live, imperfect, human connection - a key differentiator in sustaining energy through commercial breaks and competing content. The trio's diverse backgrounds - Breezy from Nashville, Kramer from Las Vegas, and Freeman from Detroit - create a mosaic that can mirror Atlanta's own blend of ambitions and contradictions.

  • The Q Morning Crew debuted on April 10, 2026, replacing the long-running Bert Show.

The players

Joe Breezy

A radio personality joining the Q Morning Crew from Nashville markets.

DK Kramer

A radio veteran of two decades, arriving at the Q Morning Crew from Las Vegas.

Cort Freeman

A radio personality on the Q Morning Crew, coming from the rock scene in Detroit.

Bert Show

The long-running morning show on Q99.7 that was replaced by the Q Morning Crew.

Q99.7

The Atlanta radio station that launched the new Q Morning Crew show.

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What’s next

The success of the Q Morning Crew's debut will be determined by their ability to develop strong ensemble chemistry and sustain authentic engagement with listeners over time, adapting to evolving media consumption habits.

The takeaway

The launch of the Q Morning Crew signals a strategic shift in local radio, where owners are investing in personality-led content that can travel beyond the dial and thrive in a multipath media ecosystem. The new show's blend of regional authenticity and national pop culture relevance reflects radio's evolving role as both a community mirror and a cultural amplifier.