Bronx Bagel Shop Reopens in Metro Atlanta After Fire

BB's Bagels brings a taste of the Bronx to Forsyth County with community support after devastating blaze.

Apr. 10, 2026 at 3:34pm

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A bold, abstract silkscreen print featuring a repeated pattern of a single, iconic bagel shape in a grid, rendered in a high-contrast palette of neon pink, electric blue, and bright yellow, conceptually representing the energy and creativity of a family-owned business overcoming adversity.The vibrant, pop art-inspired celebration of BB's Bagels' resilience and community support captures the shop's unique fusion of Bronx and Georgia influences.Atlanta Today

After a fire destroyed their original location last year, BB's Bagels, a family-owned bagel shop known for its Bronx-style fare, has reopened in a new spot in Forsyth County, Georgia. The owners, Anna and Ed Siino, along with their daughter, have rebuilt their business with the help of the local community, using all local ingredients and maintaining their unique New York-inspired diner experience.

Why it matters

The reopening of BB's Bagels represents the resilience of small, family-owned businesses in the face of unexpected challenges. The shop's ability to bounce back with community support highlights the importance of local connections and the appeal of authentic, regional cuisine in a growing metropolitan area.

The details

BB's Bagels, affectionately known as "Bronx Bagels" by regulars, is a family-owned eatery that has been serving up Bronx-style bagels and diner fare in Forsyth County, Georgia for the past 18 years. Last year, the original location on McFarland Parkway caught fire and was destroyed, leaving the owners, Anna and Ed Siino, uninsured and unsure of their future. However, with the support of the local community, friends, family, and employees, the Siinos were able to reopen BB's Bagels in a new location off Shiloh Road last summer.

  • BB's Bagels opened its original location 18 years ago.
  • The fire that destroyed the original location occurred last year.
  • BB's Bagels reopened in a new location off Shiloh Road last summer.

The players

Anna Siino

The co-owner of BB's Bagels, also known as Bronx Bagels, who is from the Bronx and brought the family's bagel concept to Forsyth County 18 years ago.

Ed Siino

Anna's husband and the co-owner of BB's Bagels, who is from New Jersey and helps run the family business.

Bronx Bagels

The local eatery, affectionately known as "BB's Bagels," that serves up Bronx-style bagels and diner fare in Forsyth County, Georgia.

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What they’re saying

“We're a little rough around the edges, but we mean well, and we love our customer base so very much. They got to grow on us and us on them, and it became quite the fusion.”

— Anna Siino, Co-owner of BB's Bagels

“It got out of control very quickly. So unfortunately, it was destroyed, and at that time, we were uninsured. We were in-between policies. Everything just fell a part, but the community came together really strong for us, as did our family, friends, and employees. It was just one giant effort to get us back open.”

— Anna Siino, Co-owner of BB's Bagels

“Which is a blessing and we thank God for those blessings and for the community that came out still looking for us and still searching. Thank you very much for reaching out and the support and all the love.”

— Anna Siino, Co-owner of BB's Bagels

What’s next

BB's Bagels plans to continue serving its Bronx-style bagels and diner fare at the new Shiloh Road location, building on the community support that helped the business reopen after the devastating fire.

The takeaway

The story of BB's Bagels exemplifies the resilience of small, family-owned businesses and the power of community support. Despite facing a major setback with the fire that destroyed their original location, the Siino family was able to reopen and continue serving their unique Bronx-inspired cuisine, demonstrating the enduring appeal of authentic regional fare and the importance of local connections.