Club Magnolia: The Masters' Secret Atlanta-Powered Experience

A private club near Augusta National offers a unique hospitality experience for Masters attendees.

Apr. 7, 2026 at 11:37pm

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An abstract, expressionist painting in neon colors depicting the dynamic energy and diverse amenities of the exclusive Club Magnolia hospitality experience during the Masters tournament.Club Magnolia's vibrant hospitality experience offers Masters attendees an exclusive alternative to the crowds and formality of Augusta National.Atlanta Today

Just outside Augusta National, the private Club Magnolia provides a hidden hospitality experience for Masters attendees, with strong ties to metro Atlanta. The club, which is only open for one week each year during the tournament, offers food, drinks, entertainment, and other amenities in a neighborhood-blending setting designed by its Atlanta-based owner.

Why it matters

The Masters tournament has become a major economic driver for the Augusta area, with businesses, workers, and visitors from across the region playing a role. Club Magnolia represents one way the Atlanta metro area has become deeply integrated into the Masters experience, providing an exclusive and curated hospitality option for those seeking an alternative to the crowds and formality of Augusta National.

The details

Club Magnolia looks like a regular home from the outside, but inside it opens into a large hospitality space built for Masters week. Guests move through different areas, starting with a room filled with candy, then passing through food stations, outdoor spaces, and even a putting course. Everything is included with membership. The club was designed to 'blend in with the neighborhood' by its owner, Robbi Raitt, who has deep connections in the Atlanta hospitality industry from his 35 years in the business there. Those connections bring Atlanta restaurants and chefs to Augusta during the week.

  • Club Magnolia is only open for 7 days each year during Masters week.
  • The club has been operating for several years, providing an alternative Masters experience.

The players

Robbi Raitt

The owner of Club Magnolia, who has 35 years of experience in the Atlanta restaurant and hospitality business.

Lee Smith

A Club Magnolia employee from Acworth, Georgia who helps guests during Masters week.

Adam Thomas

A member of Club Magnolia from Alpharetta, Georgia who has attended the Masters multiple times.

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What they’re saying

“It's a whole different vibe it's a party here.”

— Lee Smith, Club Magnolia employee

“It's blends in with the neighborhood and that's exactly how it was designed.”

— Robbi Raitt, Owner of Club Magnolia

“It's crazy where the practice facility is right now i parked in that parking lot the first time that i came back and so yeah it is unbelievable how things have changed and every year just gets better and better but the people make it.”

— Adam Thomas, Club Magnolia member

What’s next

Club Magnolia is expected to continue operating during future Masters tournaments, providing an exclusive hospitality experience for attendees seeking an alternative to the crowds and formality of Augusta National.

The takeaway

Club Magnolia demonstrates how the economic impact of the Masters tournament extends well beyond Augusta National, with businesses, workers, and visitors from the broader Atlanta metro area playing a key role in shaping the overall Masters experience.