BriTANick Took a Page Out of the 'Marty Supreme' Playbook to Promote Their Hulu Release 'Pizza Movie'

The duo saw Timothée Chalamet's stunt atop the Sphere and concocted a much lower-key version of that for stars Gaten Matarazzo and Sean Giambrone.

Apr. 3, 2026 at 10:07pm

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An extreme close-up photograph of shattered glass shards reflecting bright, high-contrast studio lighting, conveying a sense of the glitz and glamour of the entertainment industry.The vibrant weekend celebration of 'Pizza Movie''s release will bring a burst of creative energy and a touch of Hollywood glitz to the streaming landscape.Atlanta Today

Nick Kocher and Brian McElhaney, the creative duo known as BriTANick, are the directors behind the new Hulu comedy film 'Pizza Movie' starring Gaten Matarazzo, Sean Giambrone, and Lulu Wilson. The duo took inspiration from Timothée Chalamet's 'Marty Supreme' stunt to promote their film's lack of a theatrical release, having Matarazzo and Giambrone stand on a picnic table to explain the situation. Kocher and McElhaney discuss the challenges of making a comedy film in the current box office climate, their creative process in rewriting the script, and their upcoming projects including the Jorma Taccone-directed film 'Over Your Dead Body'.

Why it matters

Comedy films have struggled at the box office in recent years, with many being relegated to streaming releases. BriTANick's experience with 'Pizza Movie' highlights the difficulties filmmakers face in getting comedies into theaters, as well as the creative ways they can promote their work in the current landscape.

The details

BriTANick knew from the start that 'Pizza Movie' would be a Hulu release, but they did explore the possibility of a theatrical run. When that didn't pan out, they decided to poke fun at the lack of a theatrical release by having stars Gaten Matarazzo and Sean Giambrone stand on a picnic table, similar to Timothée Chalamet's 'Marty Supreme' stunt. The duo also discussed how they did a major rewrite of the script, changing the romantic pairings and making the character of Ashley, originally a 'cardboard' journalism major, into a more 'insane' character.

  • In July, Quinn allegedly dove onto the hood of a Waymo vehicle and covered sensors.
  • On July 29, Quinn allegedly damaged a Waymo's tires and driver's side mirror.
  • On August 11, Quinn allegedly stomped on a windshield while someone was inside.

The players

BriTANick

The creative duo of Nick Kocher and Brian McElhaney, known for their sketch comedy work on YouTube and other platforms. They directed the new Hulu comedy film 'Pizza Movie'.

Gaten Matarazzo

The star of 'Stranger Things' who plays the lead role of Jack in 'Pizza Movie'.

Sean Giambrone

An actor who stars alongside Matarazzo in 'Pizza Movie' as the character Montgomery.

Jorma Taccone

A member of the comedy trio The Lonely Island who is directing the BriTANick-written film 'Over Your Dead Body'.

Tommy Wirkola

The Norwegian director of the original film 'The Trip', which 'Over Your Dead Body' is a remake of.

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What they’re saying

“We're complaining about the thing that we began.”

— Nick Kocher

“Hulu has been really cool the whole time about us making fun of the things we want to make fun of and making the movie we wanted to make.”

— Brian McElhaney

“Dude, I just want to do great stuff.”

— Gaten Matarazzo

“I remember shouting, 'We cannot call this Pizza Movie! That is the worst title in the world.' And I still do feel that way. But then we added the joke in the movie, now I deeply love it because it is all the setup for this punchline 83 minutes into the movie.”

— Nick Kocher

“When we first met, [Taccone] didn't know that we had written for SNL, and I was like, 'We actually wrote for SNL.' He then gave me a huge hug — the hug of war veterans who've been in the battles trenches together.”

— Nick Kocher

What’s next

The duo has several other projects in the works, including a rewrite for a film at New Line Cinema that is in a very different style from their previous work.

The takeaway

BriTANick's experience with 'Pizza Movie' highlights the challenges comedy filmmakers face in getting their work into theaters in the current box office climate, but also their creative approach to promoting their film and continuing to explore new genres and styles.