Atlanta celebrates annual 404 Day with citywide community festival

Parade, 5K, block party, and scholarship gala highlight Atlanta's culture and legacy

Apr. 3, 2026 at 10:50pm

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A brightly colored, high-contrast silkscreen print of the iconic Peachtree Street sign repeated in a tight grid pattern, capturing the celebratory and creative spirit of the 404 Day events in Atlanta.The annual 404 Day celebration in Atlanta brings the city's vibrant culture and community to life through a lively parade, block party, and other events that showcase the energy and creativity that make Atlanta unique.Atlanta Today

The second annual 404 Day celebration in Atlanta will feature a parade, 5K run, block party, and scholarship gala to showcase the city's culture, community, and creativity. The event is a collaboration between four Atlanta-based businesses, including the Trap Music Museum, to highlight the people, history, and energy that make Atlanta unique.

Why it matters

The 404 Day celebration aims to authentically represent and uplift Atlanta's Black culture and entrepreneurship, which have long been central to the city's identity. By centering community collaboration and civic engagement, the event seeks to protect Atlanta's legacy from outside commercialization and ensure the city's influence is celebrated on its own terms.

The details

The 404 Day parade will stretch 1.1 miles along Peachtree Street, featuring marching bands, classic cars, dance teams, and local performers. Other events include a 5K run, a scholarship gala, and a block party at Underground Atlanta. The celebration is organized by a collective of four Atlanta-based businesses: Atlanta Influences Everything, the Trap Music Museum, Monday Night Brewing, and Tito's Handmade Vodka.

  • The second annual 404 Day celebration will take place on April 4, 2026.
  • The 404 Fund Scholarship Gala will be held on Thursday, April 3.
  • The 404 Day 5K is scheduled for Saturday, April 5 at 8 a.m.
  • The 404 Day Parade will begin at 10 a.m. on April 4.
  • The 404 Day Block Party at Underground Atlanta will run from 12-5 p.m. on April 4.

The players

Atlanta Influences Everything

An Atlanta-based brand and business committed to celebrating the people, culture, and history that shape the city.

Trap Music Museum

An Atlanta museum owned by rapper T.I. that is part of the 404 Day celebration.

Bem Joiner

Co-founder of Atlanta Influences Everything, who emphasized the importance of authenticity and collaboration in organizing the 404 Day events.

Tory Edwards

Co-founder of Atlanta Influences Everything, who discussed the inspiration behind the 404 Day parade and the need to contextualize Atlanta's influence for audiences outside the city.

Andre Dickens

The Mayor of Atlanta, who will be in attendance at the 404 Day Weekend Parade.

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What they’re saying

“With intent, being responsible, and wanting to contribute and make a mark among the people who made the city what it is. The strategy is authenticity.”

— Bem Joiner, Co-founder, Atlanta Influences Everything

“I've been to maybe 500 parades in my life. I remember when the Braves won in 1995. There was nothing like it. To have a moment close to that was surreal. It was a little bit emotional to walk down Peachtree and say we contributed to the legacy of the city that influences everything.”

— Tory Edwards, Co-founder, Atlanta Influences Everything

“Representation isn't a problem here as a Black entrepreneur. The context for people outside of Atlanta is what is important. We're putting on for Atlanta to the world and we have to add that context. In Atlanta, Black people have been able to exist in every facet on every level and perform and be excellent. At times, it's so normalized. When you frame it from the outside looking in perspective, people wherever want to see us putting on and being who we are.”

— Tory Edwards, Co-founder, Atlanta Influences Everything

What’s next

The 404 Day events are expected to continue growing in size and impact, becoming an annual tradition that celebrates Atlanta's culture and community for decades to come.

The takeaway

The 404 Day celebration showcases Atlanta's vibrant Black culture, entrepreneurship, and civic pride, providing a model for how cities can authentically uplift their local identity and legacy in the face of outside commercialization and homogenization.