Dairy Queen Kicks Off Summer with Blizzard BOGO Deal

New and returning Blizzard flavors highlight the seasonal menu.

Mar. 29, 2026 at 5:23pm

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Dairy Queen has announced the launch of its 2026 Summer Blizzard Treat Menu, featuring a new Strawberry Angel Food Cake flavor along with returning fan-favorites S'mores and Cotton Candy. To celebrate the seasonal offerings, the company is offering a buy-one-get-one-for-99-cents deal on Blizzards for DQ Rewards members from March 30 to April 26.

Why it matters

Dairy Queen's Blizzard menu is a core part of the brand's identity, and the seasonal summer offerings help drive traffic and sales during the warmer months. The BOGO promotion is a strategic move to incentivize customer loyalty and app downloads through the DQ Rewards program.

The details

The new Strawberry Angel Food Cake Blizzard features light and fluffy angel food cake pieces and real strawberries blended with DQ soft serve and topped with whipped cream. The S'mores Blizzard is packed with marshmallow-filled DQ chocolate bars and graham crackers, while the Cotton Candy Blizzard contains colorful cotton candy sprinkles. The BOGO deal is only available to DQ Rewards members through the mobile app, with the discounted Blizzard required to be of equal or lesser value.

  • The new Summer Blizzard Treat Menu launches on March 30, 2026.
  • The BOGO Blizzard deal runs from March 30 to April 26, 2026.

The players

Dairy Queen

A major American fast food restaurant chain known for its soft-serve ice cream and Blizzard Treat menu.

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What they’re saying

“The new Strawberry Angel Food Cake Blizzard is the perfect way to kick off summer with a light and refreshing treat.”

— Barry Westrum, Executive Vice President of Marketing for Dairy Queen

What’s next

Dairy Queen plans to promote the new Blizzard flavors and BOGO deal through a social media campaign and in-store marketing throughout the promotional period.

The takeaway

Dairy Queen's seasonal Blizzard menu and limited-time BOGO offer demonstrate the brand's commitment to innovation and customer engagement, aiming to drive traffic and sales during the competitive summer months.