Red Bull Showrun Brings Formula 1 Excitement to San Francisco and Atlanta

Free city-center exhibitions will feature championship-winning F1 cars and Ford racing vehicles.

Mar. 28, 2026 at 4:00pm

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Red Bull Showrun, presented by Ford Racing, is bringing the high-octane sights and sounds of Formula 1 racing to the streets of San Francisco and Atlanta. These free, one-day events will transform urban areas into custom-built tracks, allowing spectators to experience the power and precision of Oracle Red Bull Racing and Visa Cash App Racing Bulls F1 cars, as well as a variety of impressive Ford Racing vehicles.

Why it matters

These Red Bull Showrun events offer fans an unparalleled opportunity to see Formula 1 cars in action outside of a traditional racetrack setting. By bringing the thrill of motorsports directly to city centers, the events aim to introduce new audiences to the excitement of F1 racing and showcase the capabilities of both the championship-winning Red Bull cars and Ford's latest high-performance models.

The details

The Red Bull Showrun events will feature a variety of high-octane demonstrations, including roaring burnouts, precision drifting, and dynamic F1 car performances. Spectators will also get to see a mixture of impressive on and off-road Ford Racing vehicles, such as the Raptor T1+, Mustang GT3, and the F-150 Lightning SuperTruck.

  • The San Francisco event will take place on March 28, 2026.
  • The Atlanta event will also occur on March 28, 2026.

The players

Red Bull Showrun

A series of free, city-center exhibitions that bring the excitement of Formula 1 racing to urban areas.

Oracle Red Bull Racing

The championship-winning Formula 1 team that will be showcasing its cars at the Red Bull Showrun events.

Visa Cash App Racing Bulls

A team of Ford Racing vehicles that will also be featured at the Red Bull Showrun events.

Ford Racing

The division of Ford Motor Company that is presenting the Red Bull Showrun events and providing its high-performance vehicles for the demonstrations.

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What they’re saying

“These Red Bull Showrun events offer fans an unparalleled opportunity to experience the thrill of Formula 1 racing up close and personal. It's going to be an electrifying showcase of speed, power, and precision that you won't want to miss.”

— Helmut Marko, Advisor, Oracle Red Bull Racing

“We're excited to partner with Red Bull and showcase the capabilities of our latest Ford Racing vehicles alongside the championship-winning Red Bull F1 cars. This is going to be an unforgettable experience for motorsports fans in San Francisco and Atlanta.”

— Jim Farley, CEO, Ford Motor Company

What’s next

Fans can visit the Red Bull Showrun website to learn more about the events and find information on the exact locations and schedules for the San Francisco and Atlanta showcases.

The takeaway

The Red Bull Showrun events offer a unique opportunity for motorsports enthusiasts and casual fans alike to experience the raw power and precision of Formula 1 racing in an up-close and accessible urban setting. By partnering with Ford Racing, the showcases will also highlight the latest advancements in high-performance road and off-road vehicles, creating an unforgettable celebration of speed and innovation.