Walt Disney World Announces Cool KIDS' SUMMER Pop Up Event in Atlanta

The event will feature oversized props, photo opportunities, and giveaways ahead of the summer season.

Mar. 26, 2026 at 3:00pm

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Walt Disney World Resort is sharing details on new and refreshed attractions, stage shows, and limited-time entertainment coming this summer, along with special ticket and hotel offers. To promote these summer offerings, Disney is launching a Cool KIDS' SUMMER Pop-Up Event, which will make a stop in Atlanta on March 26 at Pemberton Place, featuring oversized props, photo opportunities, and giveaways.

Why it matters

The Cool KIDS' SUMMER event is part of Disney's broader efforts to drive visitation and excitement around its summer programming at the Walt Disney World Resort in Florida. As a major tourist destination, these types of promotional events and offerings are crucial for maintaining Disney's appeal and competitiveness in the family travel market.

The details

The Cool KIDS' SUMMER Pop-Up Event in Atlanta will take place on March 26 at Pemberton Place, giving families a preview of the summer activities and attractions coming to Walt Disney World. The event will feature oversized props, photo opportunities, and giveaways to help build anticipation for the summer season.

  • The Cool KIDS' SUMMER event runs from May 26 through September 8, 2026.
  • The Cool KIDS' SUMMER Pop-Up Event in Atlanta will take place on March 26, 2026.

The players

Walt Disney World Resort

A major theme park and resort complex located in Florida, owned and operated by The Walt Disney Company.

Pemberton Place

A public space in Atlanta, Georgia where the Cool KIDS' SUMMER Pop-Up Event will be held.

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The takeaway

The Cool KIDS' SUMMER Pop-Up Event in Atlanta is an important promotional effort by Walt Disney World to generate excitement and drive visitation to the resort's summer programming, highlighting the company's continued focus on family-friendly entertainment and experiences.