Urthy Hosts Spring Equinox 'Feel Something' Event

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Urthy, an Atlanta-based fragrance and wellness brand, is hosting a Spring Equinox 'Feel Something' event on Saturday, March 21. The event features two ticketed experiences - the Scent & Skin Lab from 1-3 p.m. and the After Dark experience from 6-8 p.m. - both of which invite guests to explore the connection between scent, mood, and self-care through hands-on sessions in Urthy's in-store lab.

Why it matters

Urthy's 'Feel Something' event is part of a broader national sensory wellness movement designed to help people slow down, reset, and reconnect in an always-on world. The event provides an opportunity for Atlanta-area residents to engage with scent-based self-care practices and explore the relationship between fragrance, mood, and overall wellbeing.

The details

The Scent & Skin Lab experience allows participants to create a custom fragrance roller and sugar scrub, while enjoying drinks, music, and private shopping. The After Dark event features fragrance and sugar scrub creation, as well as aura photography, scent mood readings, and MoodAid cocktails.

• The Spring Equinox 'Feel Something' event will take place on Saturday, March 21, 2026.

What’s next

Guests can learn more and reserve their spot for the 'Feel Something' event at urthyscents.com/pages/labs, follow @urthylife on Instagram, or visit the Urthy store in-person at 1205 Johnson Ferry Rd., Suite 105, Marietta, GA 30068.