Hawks Owner Wears Magic City Gear Despite Canceled Promotion

Atlanta Hawks principal owner Jami Gertz sported Magic City merchandise at a recent game, despite the NBA canceling the team's planned 'Magic City Night' promotion.

Mar. 17, 2026 at 3:13pm

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The Atlanta Hawks picked up their 10th straight win on Monday night with a home victory over the Orlando Magic. The game was originally supposed to feature a 'Magic City Night' promotion, but the NBA canceled those plans after criticism from San Antonio Spurs player Luke Kornet. Despite the cancellation, many Hawks fans, including principal owner Jami Gertz, were spotted wearing Magic City-branded gear to the game. Gertz has previously produced a documentary about the iconic Atlanta nightclub.

Why it matters

The Hawks' decision to move forward with Magic City-themed merchandise and fan support, even after the NBA canceled the official promotion, highlights the ongoing debate around the relationship between professional sports teams and adult entertainment establishments. While some see it as a controversial partnership, the Hawks appear to be embracing the connection, likely due to the venue's cultural significance in Atlanta.

The details

The Atlanta Hawks picked up a comfortable 124-112 home victory over the Orlando Magic on Monday night. The game was originally supposed to feature a 'Magic City Night' promotion, a collaboration between the team and the iconic Atlanta adult entertainment venue. However, the NBA ultimately canceled those plans after criticism from San Antonio Spurs player Luke Kornet. Despite the cancellation, many Hawks fans in attendance were spotted wearing Magic City-branded gear, both official and unofficial merchandise. This included Hawks principal owner Jami Gertz, who has previously produced a documentary about Magic City.

  • The Hawks picked up their 10th straight win on Monday, March 17, 2026.
  • The NBA canceled the planned 'Magic City Night' promotion prior to the game.

The players

Jami Gertz

The principal owner of the Atlanta Hawks, who was seen wearing Magic City gear at the game despite the promotion's cancellation. Gertz has previously produced a documentary about the iconic Atlanta nightclub.

Luke Kornet

A player for the San Antonio Spurs who criticized the Hawks' planned 'Magic City Night' promotion, leading to its cancellation by the NBA.

Nickeil Alexander-Walker

The Hawks player who led the team to victory on Monday, scoring 41 points and hitting 9 three-pointers.

Jalen Johnson

The Hawks player who recorded his 13th triple-double of the season, and second in a row, in the win over the Magic.

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What’s next

The Hawks will look to extend their winning streak to 11 games when they take on the Dallas Mavericks on Wednesday, March 19, 2026 at 8:30 pm ET.

The takeaway

The Hawks' continued embrace of the Magic City brand, even after the NBA canceled the planned promotion, highlights the ongoing debate around professional sports teams' relationships with adult entertainment establishments. While some see it as controversial, the Hawks appear to be leaning into the connection, likely due to Magic City's cultural significance in Atlanta.