EXPO® Brings Back Iconic Yellow Dry Erase Marker

After years of demand, the beloved color returns, powered by EXPO's new vibrant ink technology in time for the brand's 50th anniversary.

Mar. 16, 2026 at 9:08pm

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EXPO, the leading brand of dry and wet erase markers, is bringing back its iconic yellow dry erase marker after years of consumer demand. The return of the yellow marker is powered by EXPO's new vibrant ink technology, introduced in 2025, which delivers brighter and more saturated color for improved visibility on whiteboards and other surfaces. The yellow marker is being reintroduced in time for EXPO's 50th anniversary.

Why it matters

The yellow EXPO marker has long been a nostalgic favorite among teachers, students, and office workers, who used it for color-coding and highlighting key ideas. Its discontinuation nearly two decades ago led to ongoing requests from consumers for its return, which EXPO is now fulfilling with its enhanced ink formula.

The details

EXPO's Research and Development team has improved the formula for the yellow marker, making the color brighter and more vibrant to stand out clearly on whiteboards and other non-porous surfaces. The new vibrant ink technology was introduced across EXPO's full dry erase marker line in 2025. The yellow marker is now available in both fine tip and chisel tip, in various color assortments and pack sizes, at major retailers.

  • EXPO introduced its new vibrant ink technology in 2025.
  • The yellow EXPO dry erase marker was discontinued nearly two decades ago.
  • The yellow marker is being reintroduced in 2026, in time for EXPO's 50th anniversary.

The players

EXPO

America's leading brand of dry and wet erase markers, trusted by teachers, professionals, parents, and creatives for bold color, clean erasing, and reliable performance.

Newell Brands

The global consumer goods company that owns the EXPO brand, with a portfolio of well-known brands including Rubbermaid, Sharpie, and Graco.

Kris Malkoski

The President of Learning & Development at Newell, who commented on the return of the iconic yellow EXPO marker.

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What they’re saying

“Yellow is a color consumers have asked us to bring back again and again. Teachers often use yellow to draw the sun and office workers gravitate to it to highlight key ideas on the board. With EXPO's vibrant ink innovation, we're excited to bring Yellow back with a bold, highly visible ink designed to stand out.”

— Kris Malkoski, President, Learning & Development, Newell (PR Newswire)

What’s next

The yellow EXPO dry erase markers are available now at Target and will be rolling out to other major retailers, including Amazon, Walmart, Office Depot, and Staples, in the coming weeks.

The takeaway

The return of the iconic EXPO yellow dry erase marker, powered by the company's new vibrant ink technology, is a nostalgic win for teachers, students, and office workers who have long missed this classic classroom and workplace tool. EXPO's commitment to listening to its consumers and innovating to meet their needs is a testament to the brand's enduring legacy.