Trackz Signs Deal to Bring 'Pop the Balloon or Find Queer Love' to Snapchat

The viral dating show will now be distributed through Gaye Magazine's partnership with the platform.

Mar. 13, 2026 at 9:20pm

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Gaye Magazine has announced a distribution deal with multi-hyphenate online personality and host Trackz to bring his popular dating series 'Pop the Balloon or Find Queer Love' to Snapchat. The show, which has garnered millions of views on YouTube, will now be featured on Collab Culture TV, a sister channel on Snapchat, as part of Gaye Magazine's historic partnership with the platform.

Why it matters

This deal represents a significant opportunity for Trackz and his show to reach a wider LGBTQ+ audience on Snapchat, while also highlighting Gaye Magazine's mission to amplify and create greater equity for emerging creators and shows across the platform. It's an important step in elevating Black queer voices and perspectives in digital media.

The details

The viral dating show follows a format where would-be love interests hold balloons, and if someone isn't interested, they pop their balloon and explain why. Those who keep their balloons remain in the running, and the dater ultimately chooses their match from the remaining contestants. Facilitated by Grammy Award-winning director Des Gray, the show will now be distributed through Collab Culture TV, a sister channel on Snapchat, as part of Gaye Magazine's partnership with the platform.

  • Gaye Magazine secured a historic distribution deal with Snapchat Inc. in 2026.
  • 'Pop the Balloon or Find Queer Love' will now be featured on Collab Culture TV's programming lineup on Snapchat.

The players

Trackz

A multi-hyphenate online personality and host known for his viral dating series 'Pop the Balloon or Find Queer Love'.

Gaye Magazine

A Black LGBTQ+-owned media outlet that has secured a distribution partnership with Snapchat, becoming the first of its kind to do so.

Des Gray

A Grammy Award-winning director who has facilitated Trackz's hit show.

K. Keith

The CEO and Editor-in-Chief of Gaye Magazine.

Collab Culture TV

A sister channel on Snapchat that will feature 'Pop the Balloon or Find Queer Love' as part of its programming lineup.

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What they’re saying

“I cannot thank them enough, and I hope to one day have that type of impact on someone in the same position as I was.”

— Trackz, Host of 'Pop the Balloon or Find Queer Love' (Gaye Magazine)

“Genuine support like that is a tad bit rare within our community, and to have that thought run through his head, having him follow up, arrange the meeting, and to see the fruition is the classic example of 'helping a brother out' and angels being on assignment when you live in your purpose.”

— Trackz, Host of 'Pop the Balloon or Find Queer Love' (Gaye Magazine)

“I'm beyond proud to welcome Trackz and his hit series Pop the Balloon or Find Queer Love into the Gaye family through this new distribution partnership.”

— K. Keith, CEO and Editor-in-Chief of Gaye Magazine (Gaye Magazine)

“Collab Culture TV was created to give bold, authentic creators a platform to share their stories and reflect real culture. Black queer voices have always played a powerful role in shaping entertainment and digital media, and it's important that those voices are seen, celebrated, and leading the narrative.”

— Des Gray, Head of Content of Collab Culture TV (Gaye Magazine)

What’s next

Fans will still be able to watch 'Pop the Balloon or Find Queer Love' on YouTube and other social media platforms, in addition to the new Snapchat distribution through Collab Culture TV.

The takeaway

This partnership between Trackz, Gaye Magazine, and Snapchat represents an important step in amplifying Black queer voices and perspectives in digital media, providing a platform for authentic, culturally relevant content to reach a wider LGBTQ+ audience.