World Of Coca-Cola Brings Back Annual Pass

The popular Atlanta museum is offering unlimited access for $50 per year.

Published on Mar. 11, 2026

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The World of Coca-Cola in downtown Atlanta has reintroduced its annual pass program after a seven-year break. Starting March 11, 2026, guests can purchase a $50 pass to get 12 months of unlimited access to the museum. Pass holders also receive discounts at the Coca-Cola Store, free guest tickets, and special seasonal offers.

Why it matters

The World of Coca-Cola is a major tourist attraction in Atlanta, drawing millions of visitors each year to learn about the history and culture of the iconic soft drink brand. The return of the annual pass program makes the museum more accessible and affordable for local residents and frequent visitors.

The details

The new annual pass, available for purchase online or on-site, provides holders with unlimited admission to the World of Coca-Cola for 12 months. In addition to free entry, pass holders receive a 10% discount at the Coca-Cola Store, one complimentary guest ticket per quarter, and access to seasonal special offers and promotions.

  • The World of Coca-Cola annual pass program was reintroduced on March 11, 2026.

The players

World of Coca-Cola

A popular museum in downtown Atlanta that celebrates the history and cultural impact of the Coca-Cola brand.

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The takeaway

The return of the World of Coca-Cola annual pass program makes the museum more accessible and affordable for local residents and frequent visitors, allowing them to enjoy the exhibits and attractions throughout the year at a discounted rate.