Geneva Capital Management Reduces Rollins Stake

Institutional investor trims position in pest control company

Published on Mar. 11, 2026

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Geneva Capital Management LLC lowered its stake in shares of Rollins, Inc. (NYSE:ROL) by 2.9% during the 3rd quarter, according to a recent SEC filing. The firm owned 876,868 shares of the business services provider's stock, valued at around $51.5 million, after selling 26,200 shares.

Why it matters

Rollins is a major player in the pest control industry, providing services to both residential and commercial customers. Changes in institutional ownership can signal shifts in market sentiment around the company's performance and growth prospects.

The details

Geneva Capital Management, an investment management firm, reduced its position in Rollins, Inc. during the third quarter of 2025. The firm sold 26,200 shares, bringing its total holdings down to 876,868 shares, or about 0.18% of the company's outstanding stock. Rollins is a leading provider of pest and termite control services, operating through a network of subsidiaries and franchises across the United States.

  • Geneva Capital Management filed its 13F report disclosing the reduced Rollins stake on March 11, 2026.
  • The firm sold the 26,200 Rollins shares during the 3rd quarter of 2025.

The players

Geneva Capital Management LLC

An investment management firm that has reduced its stake in pest control company Rollins, Inc.

Rollins, Inc.

A provider of pest and termite control services operating through a network of subsidiaries and franchises, headquartered in Atlanta, Georgia.

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The takeaway

This reduction in institutional ownership of Rollins stock could signal some investor uncertainty around the company's future performance, though the overall stake remains substantial. As a major player in the pest control industry, changes in Rollins' shareholder base are worth monitoring for insights into market sentiment around the company.