Hawks Address NBA's Decision on Magic City Promo Night

The team responds after the league cancels the planned promotional event.

Published on Mar. 10, 2026

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The Atlanta Hawks have released a statement addressing the NBA's decision to cancel the team's scheduled promotional night with Magic City, a popular Atlanta strip club. The Hawks had planned to offer discounted tickets and other perks to fans who visited Magic City, but the league stepped in to shut down the event.

Why it matters

The planned Magic City promo night sparked controversy, with some criticizing the Hawks for partnering with an adult entertainment venue. The NBA's decision to cancel the event reflects the league's efforts to maintain a family-friendly image and distance itself from associations with the adult industry.

The details

The Hawks had planned to offer discounted tickets and other incentives to fans who visited Magic City on the night of the promotional event. However, the NBA intervened and ordered the Hawks to cancel the planned promo, citing concerns about the league's image and values.

  • The Hawks had planned the Magic City promo night for March 10, 2026.

The players

Atlanta Hawks

The professional basketball team based in Atlanta, Georgia and a member of the National Basketball Association (NBA).

National Basketball Association (NBA)

The professional men's basketball league in North America, consisting of 30 teams.

Magic City

A popular strip club in Atlanta, Georgia that the Hawks had planned to partner with for a promotional event.

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What they’re saying

“We are disappointed in the NBA's decision to cancel our planned promo night with Magic City. We believe this event would have been a fun and creative way to engage with our fans.”

— Hawks spokesperson (The Capital Journal)

The takeaway

The NBA's decision to cancel the Hawks' Magic City promo night highlights the league's efforts to maintain a family-friendly image and distance itself from associations with the adult entertainment industry, even if it means disappointing some fans and team partners.