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NBA Cancels Atlanta Hawks' Magic City Promotion
The league stepped in to stop the team's planned partnership with the adult entertainment club.
Published on Mar. 9, 2026
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The NBA has canceled the Atlanta Hawks' planned promotion of the Magic City adult entertainment club. The league intervened to stop the team's partnership with the club, which was set to include in-arena branding and other promotional activities.
Why it matters
The decision highlights the NBA's efforts to maintain a family-friendly image and avoid associations with adult entertainment businesses, which could be seen as contradictory to the league's values and brand.
The details
The Hawks had planned to feature Magic City, a popular Atlanta strip club, as part of their game-night programming and promotions. However, the NBA stepped in and canceled the partnership, citing concerns about the appropriateness of such a collaboration.
- The planned promotion was set to take place during the 2026-27 NBA season.
The players
NBA
The National Basketball Association, a professional men's basketball league in North America.
Atlanta Hawks
A professional basketball team based in Atlanta, Georgia, and a member of the NBA.
Magic City
A popular adult entertainment club located in Atlanta, Georgia.
What they’re saying
“We must maintain a family-friendly atmosphere in our arenas and avoid any associations that could be seen as contradictory to our values.”
— Adam Silver, NBA Commissioner (NBA Press Release)
What’s next
The NBA is expected to work with the Hawks to find alternative in-arena promotions and partnerships that align with the league's brand and values.
The takeaway
This decision underscores the NBA's commitment to upholding a family-friendly image and avoiding any potential controversies or conflicts of interest, even when it means canceling a planned promotion with a local business.
