Splitit Backs Google's Universal Commerce Protocol (UCP), Advancing Agentic Commerce with Card-Linked Installments

Splitit's card-linked installment payments platform joins retail giants in supporting Google's open standard that supports agentic shopping journeys.

Published on Mar. 5, 2026

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Splitit, the global leader in card-linked installment payments, announced its backing of Google's Universal Commerce Protocol (UCP), an open standard that provides the building blocks for agentic commerce, enabling AI agents to complete purchases on behalf of consumers. Built with Shopify, Target, Walmart, Etsy, and Wayfair, and endorsed by dozens of major players, UCP is designed to support the entire shopping journey, from discovery to checkout and post-purchase experiences.

Why it matters

By supporting UCP, Splitit is positioning flexible payment options as a critical component of AI-powered retail experiences, enabling merchants to capture sales that would otherwise be lost to budget constraints, while maintaining customer relationships and data ownership. This partnership demonstrates the industry's commitment to building more consumer choice and merchant success into the foundation of agentic commerce.

The details

Splitit's support for Google's UCP advances agentic commerce with card-linked installments. By supporting UCP, Splitit enables AI agents to offer card-linked installment payment options, helping turn recommendations into completed transactions. This allows merchants to capture sales that would otherwise be lost to budget constraints, while maintaining customer relationships and data ownership.

  • Splitit announced its backing of Google's Universal Commerce Protocol (UCP) on March 5, 2026.

The players

Splitit

The global leader in card-linked installment payments.

Google

The technology company that developed the Universal Commerce Protocol (UCP), an open standard that provides the building blocks for agentic commerce.

Shopify

One of the retail giants that helped build the Universal Commerce Protocol (UCP).

Target

One of the retail giants that helped build the Universal Commerce Protocol (UCP).

Walmart

One of the retail giants that helped build the Universal Commerce Protocol (UCP).

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What they’re saying

“Payment flexibility is quickly becoming a core consideration in AI-powered commerce. As AI agents increasingly discover products for consumers, they need payment solutions that deliver certainty. Splitit's card-linked installments remove approval uncertainty and friction, allowing merchants to turn browsers into buyers.”

— James Wray, Head of Business Development at Splitit (PRNewswire)

“We're grateful for the support from partners like Splitit, whose endorsement of the Universal Commerce Protocol demonstrates the industry's commitment to building more consumer choice and merchant success into the foundation of agentic commerce.”

— Ashish Gupta, VP/GM, Merchant Shopping at Google (PRNewswire)

What’s next

Together with Google and the broader retail ecosystem, Splitit is building the payment infrastructure that will define the next generation of commerce.

The takeaway

This partnership between Splitit and Google's Universal Commerce Protocol (UCP) demonstrates the industry's commitment to incorporating flexible payment options, like card-linked installments, into the foundation of AI-powered retail experiences. This will enable merchants to capture more sales and maintain customer relationships, while also providing consumers with greater choice and convenience in their shopping journeys.