Wayfair to Open New Atlanta Store in Late March

Furniture retailer's second large-format location will span 150,000 square feet and include home goods, appliances, and a cafe.

Published on Mar. 4, 2026

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Furniture retailer Wayfair is opening a new 150,000-square-foot store in the Atlanta metro area on March 31. The store, located at The District at Howell Mill, will be Wayfair's second large-format location in the country after the first opened in Illinois in 2024. The new Atlanta store will feature a wide selection of furniture, home decor, housewares, appliances, and home improvement products, as well as an all-day cafe called The Porch.

Why it matters

Wayfair's expansion into brick-and-mortar retail with these large-format stores represents a strategic shift for the company, which has primarily operated as an online-only retailer. The new Atlanta location will provide customers with an immersive, in-person shopping experience for Wayfair's vast catalog of home goods.

The details

The new Wayfair store in Atlanta will span approximately 150,000 square feet and be located at The District at Howell Mill, on the site of a former Walmart. The store will feature an extensive selection of furniture, home decor, housewares, appliances, and home improvement products. It will also include an all-day cafe called The Porch. Wayfair's first large-format store opened in Wilmette, Illinois in May 2024.

  • Wayfair's new Atlanta store will open on March 31, 2026.
  • The store will host a grand opening celebration from April 17-19, 2026, with the first 100 customers each day receiving a $50 gift card.

The players

Wayfair

A furniture retailer that is expanding into brick-and-mortar stores with large-format locations.

Liza Lefkowski

Wayfair's vice president of merchandising and stores, who announced the opening of the new Atlanta store.

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What they’re saying

“We are thrilled to bring this one-of-a-kind shopping experience to the Atlanta metro area. We will offer customers an extensive selection for all styles and budgets, with our vast catalog brought to life in an inspiring and easy-to-navigate shopping experience that makes discovering the perfect pieces effortless.”

— Liza Lefkowski, Vice President of Merchandising and Stores (cbsnews.com)

What’s next

The new Wayfair store in Atlanta will host a grand opening celebration from April 17-19, 2026, with special promotions and giveaways for the first 100 customers each day.

The takeaway

Wayfair's expansion into large-format brick-and-mortar stores represents a strategic shift for the company, as it seeks to provide customers with an immersive, in-person shopping experience for its wide selection of home goods. The new Atlanta location will be the company's second such store, following the opening of its first large-format store in Illinois in 2024.