CyHi The Prynce Fires Back at J. Cole on Diss Track 'B.R.A Lost Control'

The Atlanta rapper challenges Cole's 'Best Rapper Alive' claim and revisits lingering tension over 'False Prophets'.

Published on Mar. 4, 2026

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CyHi The Prynce has released a new diss track titled 'B.R.A Lost Control' aimed at fellow rapper J. Cole. The lyrically dense track finds CyHi challenging Cole's long-held 'Best Rapper Alive' claim and revisiting lingering tension over Cole's 2016 song 'False Prophets,' which was widely viewed as criticism of Kanye West, CyHi's longtime collaborator. The track also reflects CyHi's broader frustrations with what he sees as performative lyricism in today's rap scene.

Why it matters

The release of 'B.R.A Lost Control' marks the latest development in an ongoing feud between CyHi and J. Cole, two prominent figures in the rap industry. The track highlights the competitive nature of the genre and the willingness of artists to engage in public disputes to defend their legacies and artistic visions.

The details

Produced by Brian AllDay and Mark Byrd, 'B.R.A Lost Control' finds CyHi The Prynce directly challenging J. Cole's claim to be the 'Best Rapper Alive.' The Atlanta rapper also references Cole's 2016 song 'False Prophets,' which was widely interpreted as a criticism of Kanye West, CyHi's longtime collaborator. CyHi even threatens to 'tear Dreamville into pieces' with 'furniture moving,' a reference to the Jamiroquai song 'Virtual Insanity.'

  • CyHi The Prynce released 'B.R.A Lost Control' on February 27, 2026.
  • J. Cole's song 'False Prophets' was released in 2016.

The players

CyHi The Prynce

An Atlanta-based rapper who has collaborated extensively with Kanye West and is now engaged in a public feud with fellow rapper J. Cole.

J. Cole

A prominent American rapper who is considered one of the best lyricists in the genre and has held the 'Best Rapper Alive' title for several years.

Kanye West

A renowned American rapper and producer who has worked closely with CyHi The Prynce over the years.

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What they’re saying

“Outside of all the bulls**t There's artists who actually put their life on the line for hip hop”

— CyHi The Prynce, Rapper (Instagram)

What’s next

It remains to be seen whether J. Cole will respond to CyHi The Prynce's diss track 'B.R.A Lost Control.' The ongoing feud between the two rappers could potentially escalate further, leading to additional exchanges or even a collaborative track addressing their differences.

The takeaway

The release of 'B.R.A Lost Control' highlights the competitive nature of the rap industry and the willingness of artists to engage in public disputes to defend their legacies and artistic visions. The track also reflects broader frustrations within the genre about the perceived lack of authenticity and 'real' lyricism in today's rap scene.