Amanda Free named president of Anthem Blue Cross Georgia

Free succeeds Robert Bunch in leadership transition at state's largest health insurer

Published on Mar. 2, 2026

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Amanda Free has been appointed as the new president of Anthem Blue Cross and Blue Shield in Georgia, taking over the role from Robert Bunch. Free will now lead the state's largest health insurance provider.

Why it matters

Anthem Blue Cross and Blue Shield is a major player in Georgia's healthcare industry, providing coverage to millions of residents. Free's appointment represents a significant leadership transition at the top of the state's largest health insurer.

The details

Amanda Free has been named the new president of Anthem Blue Cross and Blue Shield in Georgia, succeeding Robert Bunch in the role. Free will now oversee operations for the state's largest health insurance provider.

  • Amanda Free was named president on February 20, 2026.

The players

Amanda Free

The new president of Anthem Blue Cross and Blue Shield in Georgia.

Robert Bunch

The former president of Anthem Blue Cross and Blue Shield in Georgia, who is being succeeded by Amanda Free.

Anthem Blue Cross and Blue Shield

The largest health insurance provider in the state of Georgia.

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The takeaway

Amanda Free's appointment as the new president of Anthem Blue Cross and Blue Shield in Georgia represents a significant leadership transition at the top of the state's largest health insurer, which provides coverage to millions of residents.