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Selig Enterprises Plans 14-Story Mixed-Use Project on Ponce de Leon
The developer has assembled multiple parcels for a new apartment and retail development in Atlanta's Ponce de Leon corridor.
Published on Feb. 27, 2026
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Selig Enterprises has acquired several commercial properties along Ponce de Leon Avenue in Atlanta with plans to develop a new 14-story mixed-use building. The project would include 375 residential units and 10,000 square feet of retail space, replacing the current low-rise commercial structures on the 1.75-acre site.
Why it matters
The proposed project represents a significant increase in density and residential focus along the Ponce de Leon corridor, which has historically been home to a mix of food and beverage tenants. The redevelopment could reshape the character of this Atlanta neighborhood.
The details
Selig paid $7.6 million to assemble the parcels, which are currently occupied by low-rise commercial buildings near the intersection of Ponce de Leon Avenue and Bonaventure Avenue. The developer is seeking to rezone the site to allow for the 14-story building. The project would replace existing tenants like Java Jive, China Dragon, Gusto!, and the first Honey Bubble Tea location.
- Selig has begun engaging with the surrounding community as part of its entitlement efforts.
The players
Selig Enterprises
A real estate development and investment firm based in Atlanta.
What’s next
The rezoning process will determine whether Selig can move forward with its plans for the 14-story mixed-use building.
The takeaway
This project highlights the ongoing transformation of the Ponce de Leon corridor in Atlanta, as developers seek to increase residential density and reshape the commercial landscape of the neighborhood.
