CocaCola EVP Sells $1.2M in Stock

Beatriz Perez, an executive vice president at CocaCola, sold 15,000 shares of the company's stock for $1.2 million.

Feb. 27, 2026 at 6:58pm

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CocaCola Company (NYSE:KO) EVP Beatriz Perez sold 15,000 shares of the company's stock in a transaction on Wednesday, February 25th. The shares were sold at an average price of $80.60, for a total transaction value of $1,209,000.00. Following the sale, Perez now directly owns 173,728 shares in the company, valued at approximately $14,002,476.80.

Why it matters

This sale represents a 7.95% decrease in Perez's position in CocaCola. Insider transactions like this can provide insights into management's views on the company's valuation and future prospects.

The details

Perez's sale of 15,000 CocaCola shares was disclosed in a legal filing with the SEC. The transaction reduced her direct ownership in the company to 173,728 shares, valued at around $14 million based on the average sale price.

  • The share sale transaction occurred on Wednesday, February 25th, 2026.

The players

Beatriz Perez

An executive vice president at CocaCola Company.

CocaCola Company

A global beverage manufacturer, marketer and distributor best known for its flagship Coca-Cola soda.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

This insider sale by a CocaCola executive highlights the company's ongoing focus on managing its portfolio and shareholder value, even as it navigates the evolving consumer beverage landscape.