Atlanta Braves Launch BravesVision to Control Local Broadcasts

The team will now manage its own local telecasts and streaming platform, ending its partnership with Main Street Sports Group.

Feb. 27, 2026 at 2:55am

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The Atlanta Braves are taking control of their local broadcasting by launching a new platform called BravesVision. This move comes after the team's previous broadcast partner, Main Street Sports Group, faced financial challenges. The Braves will now oversee the production, distribution, and delivery of their games and additional content, aiming to provide a compelling experience for fans. The team's substantial television territory gives them an advantage in optimizing financial outcomes from this transition.

Why it matters

The Braves' decision to launch BravesVision represents a shift in how major league teams control their local broadcast rights and content. This move allows the Braves to have more autonomy over their media strategy and fan engagement, rather than relying on a third-party broadcaster. It also highlights the challenges facing regional sports networks, like Main Street Sports Group, as the media landscape continues to evolve.

The details

The Braves will now manage their own local telecasts through the newly launched BravesVision platform. This includes producing, distributing, and delivering the games and additional Braves content directly to fans. The team's substantial television territory gives them an advantage in optimizing financial outcomes from this transition, as they no longer have to share rights fees with a broadcast partner. Previously, the Braves and Major League Baseball had opposed Diamond Sports Group's reorganization plan during the RSN operator's Chapter 11 bankruptcy proceedings, citing concerns over the operator's financial viability.

  • The Braves will launch BravesVision and begin managing their own local telecasts starting this 2023 MLB season.

The players

Atlanta Braves Holdings

The parent company of the Atlanta Braves baseball team.

Terry McGuirk

The chairman, president, and CEO of Atlanta Braves Holdings.

Derek Schiller

The president and CEO of the Atlanta Braves.

Main Street Sports Group

The previous broadcast partner of the Atlanta Braves, which faced financial challenges.

Diamond Sports Group

The regional sports network operator that filed for Chapter 11 bankruptcy, raising concerns from the Braves and MLB about its financial viability.

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What they’re saying

“We are confident in our ability to produce, distribute, and deliver our games and additional Braves content in a way that is compelling and serves our fans very well.”

— Terry McGuirk, Chairman, President, and CEO of Atlanta Braves Holdings (theconwaybulletin.com)

“This is a defining moment for our franchise and our fans.”

— Derek Schiller, President and CEO of the Atlanta Braves (theconwaybulletin.com)

What’s next

The Braves are actively negotiating with various service providers, including Comcast, YouTube TV, and Hulu, to finalize distribution details for the BravesVision platform.

The takeaway

The Braves' launch of BravesVision represents a shift in how major league teams control their local broadcast rights and content, allowing them to have more autonomy over their media strategy and fan engagement. This move highlights the challenges facing regional sports networks and the evolving media landscape in professional sports.