J.I.D Releases New Frosted Flakes Jingle "Hey Tony"

The Atlanta rapper partners with Kellogg's for limited-edition cereal box and merchandise.

Published on Feb. 26, 2026

Got story updates? Submit your updates here. ›

Rapper J.I.D has teamed up with Kellogg's Frosted Flakes to release a new jingle called "Hey Tony" featuring the cereal's iconic mascot, Tony the Tiger. Along with the jingle, J.I.D announced a limited-edition Frosted Flakes "Day Ones" collection including a cereal box, jersey, and t-shirt.

Why it matters

The collaboration between J.I.D and Frosted Flakes taps into the nostalgia of the classic cereal brand while also appealing to a younger generation of fans. It's an example of how legacy brands are partnering with popular artists to stay culturally relevant.

The details

In the new jingle, J.I.D raps about Tony the Tiger being his "day-one homie" and how the cereal was a staple in his household growing up. The limited-edition "Day Ones" collection features J.I.D's likeness on the Frosted Flakes cereal box, as well as a jersey and t-shirt.

  • The new jingle "Hey Tony" was announced on Tuesday, February 17, 2026.
  • The limited-edition "Day Ones" Frosted Flakes collection will be available for purchase at jidsv.com.

The players

J.I.D

An Atlanta-based rapper who has collaborated with the Kellogg's Frosted Flakes brand on a new jingle and limited-edition merchandise.

Kellogg's Frosted Flakes

The iconic cereal brand that has partnered with rapper J.I.D on a new jingle called "Hey Tony" and a limited-edition "Day Ones" collection.

Tony the Tiger

The beloved mascot of Kellogg's Frosted Flakes cereal who is featured in J.I.D's new jingle.

Got photos? Submit your photos here. ›

What they’re saying

“Kellogg's Frosted Flakes and Tony the Tiger were a real staple in our house growing up. It was just part of the routine. So, reimagining the iconic 'Hey Tony' jingle felt like a no-brainer. I still remember catching the commercials as a kid, and that nostalgia is real—but this is also a chance to bring that energy forward and help hype up the next generation with a soundtrack that motivates them to show up, stay focused, and unlock their potential.”

— J.I.D (wblk.com)

What’s next

The limited-edition "Day Ones" Frosted Flakes collection featuring J.I.D will be available for purchase at jidsv.com.

The takeaway

This collaboration between J.I.D and the iconic Frosted Flakes brand taps into the power of nostalgia while also appealing to a younger audience, demonstrating how legacy brands can stay culturally relevant by partnering with popular artists.