Atlanta NWSL Team Announces 7-Year Aflac Sponsorship Deal

The new National Women's Soccer League expansion team will have Aflac's name on the front of its jerseys.

Published on Feb. 26, 2026

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Atlanta's new National Women's Soccer League expansion team has announced a 7-year front-of-kit sponsorship deal with Georgia-based insurance company Aflac. The agreement is believed to be the most lucrative front-of-kit sponsorship in NWSL history. The team, owned by Arthur Blank who also owns the Atlanta Falcons and Atlanta United, will begin play in 2028 and will call Mercedes-Benz Stadium home.

Why it matters

This deal represents a significant investment in women's professional soccer by a major Georgia-based corporation. It also highlights the growing popularity and commercial appeal of the NWSL, which has seen four consecutive years of viewership growth.

The details

As part of the sponsorship agreement, a portion of Aflac's contribution will be donated to the Aflac Cancer and Blood Disorder Center at the Children's Healthcare of Atlanta. The Atlanta NWSL team said the seven-year sponsorship deal is believed to be the league's most lucrative front-of-kit agreement, though financial terms were not released. The team will play at Mercedes-Benz Stadium, which will have a capacity of approximately 28,000 for NWSL matches.

  • The Atlanta NWSL team will debut in 2028.
  • The 7-year sponsorship deal with Aflac was announced on February 26, 2026.

The players

Aflac

A Georgia-based insurance company that has signed a 7-year front-of-kit sponsorship deal with Atlanta's new NWSL expansion team.

Arthur Blank

The owner of the Atlanta NWSL expansion team, as well as the NFL's Atlanta Falcons and MLS club Atlanta United.

Virgil Miller

The president of Aflac U.S., who says the company was a natural fit for the NWSL sponsorship due to women making 80% of healthcare decisions.

Tim Zulawski

The president of AMB Sports and Entertainment, who believes the NWSL Atlanta team will be a leader in attendance and fandom like Atlanta United.

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What they’re saying

“We believe in supporting women and women in sports and as we have looked at some of the statistics out there, we've seen that the National Women's Soccer League has seen four consecutive years of viewership growth. That is very attractive to us.”

— Virgil Miller, Aflac U.S. President

“Atlanta United, when we launched that franchise, people didn't see coming down the road 70,000 people regularly coming to matches and being top eight in the world. We fully expect that NWSL Atlanta will be a leader in fandom, in attendance, in every aspect of measure that you would look at in measuring a franchise.”

— Tim Zulawski, AMB Sports and Entertainment President

What’s next

The Atlanta NWSL team will begin play in 2028 at the newly renovated Mercedes-Benz Stadium.

The takeaway

This landmark sponsorship deal highlights the growing commercial appeal and popularity of the NWSL, as well as Aflac's commitment to supporting women's sports in Georgia. It sets the stage for the Atlanta NWSL team to become a leading franchise in the league.