Atlanta Hawks to Host 'Magic City Monday' Featuring NSFW Venue

The NBA team is collaborating with the famous Atlanta strip club for a one-night celebration of hip-hop culture.

Feb. 26, 2026 at 10:25pm

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The Atlanta Hawks announced they will host a special 'Magic City Monday' promotion on March 16 against the Orlando Magic, featuring a collaboration with the iconic Atlanta strip club Magic City. The event will include special menu items, a halftime performance by Atlanta rapper T.I., and other Atlanta-centric entertainment.

Why it matters

Magic City has become a cultural institution in Atlanta, known for its influence on the city's hip-hop scene and status as a landmark destination for NBA players and other celebrities. The Hawks' decision to partner with the venue reflects the team's efforts to authentically celebrate the city's vibrant music and nightlife culture.

The details

As part of 'Magic City Monday', the Hawks will feature two versions of Magic City's 'world famous' lemon pepper wings, including a flavor named after Atlanta native and three-time NBA Sixth Man of the Year Lou Williams. Atlanta rapper and entrepreneur T.I. is expected to perform at halftime, and the team has tapped local DJ Esco to provide the pregame music. Fans will also have the opportunity to view a recorded podcast episode featuring Magic City founder Michael 'Mr. Magic' Barney and T.I.

  • The 'Magic City Monday' promotion will take place on March 16, 2026 when the Hawks host the Orlando Magic.
  • In 2020, Hawks player Lou Williams was excused from the NBA bubble to attend a funeral, but also visited Magic City, sparking a viral incident.

The players

Atlanta Hawks

The NBA team hosting the 'Magic City Monday' promotion.

Magic City

The famous Atlanta strip club that is collaborating with the Hawks for the event, known for its influence on the city's hip-hop culture and status as a landmark destination for NBA players.

T.I.

The Atlanta rapper and entrepreneur who is expected to perform at halftime during the 'Magic City Monday' event.

Lou Williams

The three-time NBA Sixth Man of the Year who is from Atlanta, and has a wing flavor named after him as part of the 'Magic City Monday' menu.

Michael 'Mr. Magic' Barney

The founder of Magic City, who will be featured in a recorded podcast episode as part of the 'Magic City Monday' promotion.

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What they’re saying

“We had our masks on, I thought we did it how we were supposed to do it.”

— Lou Williams, NBA Player (Gil's Arena Podcast)

“We doin' this one for the city ... Magic City.”

— T.I. (Hawks News Release)

“From the food to the music and the exclusive merchandise, we are excited to team up with Magic City to create an authentic, True to Atlanta-inspired game experience.”

— Melissa Proctor, Hawks Executive Vice President and Chief Marketing Officer (Hawks News Release)

What’s next

The Hawks will host the 'Magic City Monday' promotion on March 16, 2026 when they take on the Orlando Magic.

The takeaway

The Hawks' partnership with the iconic Magic City strip club reflects the team's efforts to authentically celebrate Atlanta's vibrant hip-hop culture and music scene, further cementing the venue's status as a landmark destination in the city.