Nordstrom Rack to Open at Atlantic Station

Discount retailer replacing DSW in Atlanta mixed-use development

Published on Feb. 25, 2026

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Nordstrom Rack announced it will be opening a new location at Atlantic Station in Atlanta, Georgia, taking over the former space occupied by DSW. The discount department store chain is expected to open the new store this fall, further diversifying the retail offerings at the popular mixed-use development.

Why it matters

The arrival of Nordstrom Rack at Atlantic Station signals the continued evolution and resilience of the mixed-use development, which has seen some recent high-profile departures like Publix. Nordstrom Rack's value-focused brand and product selection is seen as a good fit for the shopping habits of Atlantic Station's customers.

The details

Nordstrom Rack, the off-price division of the Nordstrom department store chain, will be opening its new location in the former DSW space at Atlantic Station. DSW announced it would be closing its store at the development just weeks after Publix also said it would be shuttering its Atlantic Station location. Nordstrom Rack's president, Gemma Lionello, said the company is 'excited to grow our footprint in the Atlanta market and introduce new customers to the Nordstrom experience' with the new store.

  • In December 2025, DSW announced it would be closing its Atlantic Station store.
  • Just weeks prior, Publix also said it would be closing its Atlantic Station location.
  • Nordstrom Rack announced on February 19, 2026 that it would be opening its new store at Atlantic Station.
  • The new Nordstrom Rack store is expected to open in the fall of 2026.

The players

Nordstrom Rack

The off-price division of the Nordstrom department store chain, offering a selection of discounted brand-name fashion and home goods.

Gemma Lionello

The president of Nordstrom Rack.

Vikram Mehra

The senior managing director at Hines, the real estate firm that owns and operates Atlantic Station.

DSW

A national footwear retailer that previously occupied a store space at Atlantic Station.

Publix

A major grocery store chain that also previously had a location at Atlantic Station.

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What they’re saying

“We look forward to being a part of the Atlanta community and serving our customers with an amazing offering of great brands at great prices.”

— Gemma Lionello, President of Nordstrom Rack (atlantanewsfirst.com)

“We're thrilled to welcome Nordstrom Rack to Atlantic Station. The brand is a natural fit for our retail mix, offering the value‑driven fashion and home selections our shoppers want.”

— Vikram Mehra, Senior Managing Director at Hines (atlantanewsfirst.com)

What’s next

Nordstrom Rack is expected to open its new Atlantic Station location in the fall of 2026, further diversifying the retail offerings at the mixed-use development.

The takeaway

The arrival of Nordstrom Rack at Atlantic Station demonstrates the continued evolution and resilience of the popular Atlanta mixed-use destination, as it adapts to changing consumer preferences and the departure of some long-standing tenants like Publix and DSW.