Atlanta NWSL Team Lands 7-Year Aflac Sponsorship Deal

The new women's soccer franchise will feature Aflac branding on team jerseys starting in 2028.

Published on Feb. 25, 2026

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The National Women's Soccer League's new Atlanta expansion team has announced a 7-year front-of-kit sponsorship deal with Georgia-based insurance company Aflac. The agreement will see Aflac's name and branding featured prominently on the team's jerseys when they debut in 2028. The sponsorship deal is believed to be the most lucrative front-of-kit agreement in NWSL history.

Why it matters

The Aflac sponsorship represents a significant investment in the growth of women's professional soccer in the Atlanta market. It signals confidence in the NWSL's rising popularity and the potential for the new Atlanta franchise to become a league leader in attendance and fan engagement.

The details

As part of the sponsorship agreement, a portion of Aflac's financial contribution will be donated to the Athlete Cancer and Blood Disorder Center at Children's Healthcare of Atlanta. The 7-year deal will also include modifications to Mercedes-Benz Stadium, the home venue for the new NWSL team, to accommodate an expected attendance cap of around 28,000.

  • The Atlanta NWSL expansion team will debut in 2028.
  • The 7-year sponsorship deal with Aflac was announced on February 25, 2026.

The players

Virgil Miller

Aflac U.S. president, who says the insurance company's sponsorship is a natural fit to support women's sports and the NWSL's growth.

Arthur Blank

Owner of the new Atlanta NWSL expansion team, as well as the NFL's Atlanta Falcons and MLS club Atlanta United.

Tim Zulawski

President of AMB Sports and Entertainment, who believes the new NWSL team will become a leader in attendance and fan engagement.

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What they’re saying

“We believe in supporting women and women in sports and as we have looked at some of the statistics out there, we've seen that the National Women's Soccer League has seen four consecutive years of viewership growth. That is very attractive to us.”

— Virgil Miller, Aflac U.S. president (wral.com)

“Atlanta United, when we launched that franchise, people didn't see coming down the road 70,000 people regularly coming to matches and being top eight in the world. We fully expect that NWSL Atlanta will be a leader in fandom, in attendance, in every aspect of measure that you would look at in measuring a franchise.”

— Tim Zulawski, President of AMB Sports and Entertainment (wral.com)

What’s next

The Atlanta NWSL team's home venue at Mercedes-Benz Stadium will undergo modifications to accommodate an expected attendance cap of around 28,000 for the new franchise's debut in 2028.

The takeaway

The Aflac sponsorship deal represents a major investment in the growth of women's professional soccer in Atlanta, signaling confidence in the NWSL's rising popularity and the potential for the new franchise to become a league leader in attendance and fan engagement.