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Atlanta NWSL Club Signs Record $28M Jersey Deal
The new expansion team's sponsorship with Aflac is believed to be the richest in women's sports history.
Published on Feb. 25, 2026
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The Atlanta expansion club in the National Women's Soccer League (NWSL) has signed a record-breaking seven-year, $28 million jersey sponsorship deal with insurance company Aflac, according to a report from Sportico. The deal is believed to be the largest jersey contract in women's sports history.
Why it matters
This landmark sponsorship agreement highlights the growing commercial value and popularity of the NWSL, which continues to attract high-profile investors and corporate partners. It also underscores the increasing professionalization and commercialization of women's sports leagues.
The details
The Atlanta expansion club, which is owned by Arthur Blank and operated by AMB Sports and Entertainment, will begin play in the 2028 NWSL season. The team will host its home matches at Mercedes-Benz Stadium. Aflac already has ties to Atlanta, serving as an official partner of the TGL franchise Atlanta Drive GC and as the title sponsor for the Aflac Kickoff Game at Mercedes-Benz Stadium.
- The NWSL awarded its 17th franchise to Atlanta in November.
- The Atlanta expansion club will begin play in the 2028 season.
The players
Arthur Blank
The owner of the Atlanta Falcons and Atlanta United, who also owns the new Atlanta NWSL expansion club.
Aflac
An insurance company that has signed a record-breaking seven-year, $28 million jersey sponsorship deal with the new Atlanta NWSL expansion club.
What’s next
The new Atlanta NWSL expansion club will make its debut in the 2028 season, playing its home matches at Mercedes-Benz Stadium.
The takeaway
The record-breaking $28 million jersey sponsorship deal between the new Atlanta NWSL expansion club and Aflac underscores the increasing professionalization and commercialization of women's sports leagues, which are attracting high-profile investors and lucrative corporate partnerships.
