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Member Loyalty Group Retains William Mills Agency for PR and Marketing
The fintech PR firm will support the credit union analytics provider's growth and market presence.
Published on Feb. 24, 2026
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Member Loyalty Group, a provider of member experience analytics and strategic support for credit unions, has selected William Mills Agency, the nation's leading fintech public relations and marketing firm, to provide PR and marketing services. The partnership aims to strengthen MLG's visibility in the credit union industry and support its business objectives, including expanding awareness of its analytics platform, highlighting client success stories, and reinforcing its position as a trusted partner for credit unions.
Why it matters
This partnership highlights the importance of public relations and marketing in the credit union industry, where building strong relationships and demonstrating expertise are crucial for success. As credit unions increasingly focus on member experience and data-driven insights, firms like MLG that can provide these services are well-positioned to support the industry's growth and evolution.
The details
Through the partnership, William Mills Agency will execute a comprehensive PR and marketing program for MLG, including media relations, digital engagement, and content development. Since the partnership began in September, the program has already generated increased brand visibility, stronger digital engagement, and an expanded media presence for MLG within the credit union industry.
- The partnership between MLG and William Mills Agency began in September 2026.
The players
Member Loyalty Group
A provider of member experience analytics and strategic support exclusively for credit unions, helping them turn member feedback into actionable insights that drive loyalty, growth and stronger financial performance.
William Mills Agency
The nation's leading fintech public relations and marketing firm, supporting clients ranging in size from small start-ups to large, publicly traded companies.
William Mills
CEO of William Mills Agency.
Michelle Bloedorn
CEO of Member Loyalty Group.
What they’re saying
“Member Loyalty Group has built a strong reputation for helping credit unions better understand and serve their members. The firm brings deep expertise in member experience and analytics, and we look forward to supporting its continued presence and leadership in the credit union market.”
— William Mills, CEO of William Mills Agency (Business Wire)
“William Mills Agency understands the credit union movement and the collaborative principles that guide it. Their industry knowledge and strategic approach make them a strong partner as we continue to serve credit unions across the country.”
— Michelle Bloedorn, CEO of Member Loyalty Group (Business Wire)
What’s next
The partnership between MLG and William Mills Agency is expected to continue strengthening MLG's visibility and market presence within the credit union industry.
The takeaway
This partnership demonstrates the value of strategic public relations and marketing support for fintech firms like MLG that are providing innovative solutions to the credit union industry. By leveraging William Mills Agency's expertise, MLG can more effectively communicate its capabilities and build stronger relationships with credit unions nationwide.
