Atlanta Braves Launch Exclusive BravesVision TV Network

New platform will air over 140 games and expand team's multimedia offerings

Feb. 24, 2026 at 7:21pm

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Atlanta Braves Holdings, Inc. announced the launch of BravesVision, a new multimedia platform owned and operated by the organization that will become the official local television home of the Braves starting in the 2026 baseball season. BravesVision will produce over 140 games, as well as extensive pre-game and post-game programming, and give fans multiple options to watch Braves games without blackouts, including through a direct-to-distributor model with cable, satellite, and streaming services, on the Braves.TV streaming platform, and over-the-air broadcasts.

Why it matters

The launch of BravesVision represents a strategic move by the Braves organization to take more control over the production, distribution, and monetization of its game broadcasts, expanding its multimedia footprint and providing fans with more viewing options. This shift aligns with broader trends in sports media as teams and leagues seek to build direct-to-consumer relationships.

The details

BravesVision will usher in a new era of broadcasting for the Braves, giving the organization full oversight of the production, sales, marketing, and distribution of its telecasts. The platform will offer multiple viewing options, including through partnerships with video service providers, the Braves.TV streaming service, and over-the-air broadcasts in select markets. BravesVision will further expand the Braves' existing multimedia offerings, which include the largest radio affiliate network in MLB, short-form video content, and a strong social media presence.

  • BravesVision will launch at the start of the 2026 MLB season.
  • The Braves will provide updates on BravesVision distribution and channel locations as deals with providers are finalized.

The players

Atlanta Braves Holdings, Inc.

The parent company of the Atlanta Braves baseball team, which is launching the new BravesVision multimedia platform.

Braves.TV

The Braves' streaming platform where BravesVision content will be available.

Gray Media

The broadcast partner that will simulcast a select number of Braves games over-the-air in Atlanta and the Southeast.

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What’s next

The Braves will provide updates on BravesVision distribution and channel locations as deals with providers are finalized prior to the 2026 season.

The takeaway

The launch of BravesVision represents the Braves' strategic move to take greater control over their media rights and distribution, aligning with broader trends in sports media as teams seek to build direct relationships with fans across multiple platforms.