Atlanta Braves Launch BravesVision Broadcast Network

New team-owned media entity will stream all regular season games except national exclusivities.

Feb. 24, 2026 at 8:20pm

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The Atlanta Braves have announced the launch of BravesVision, a new team-owned media entity that will broadcast the club's games on television and via streaming. Fans will be able to access the broadcasts directly from the team with no local blackouts, except for games subject to national exclusivities. This move comes after the Braves terminated their regional sports network (RSN) deal with Main Street Sports earlier this year.

Why it matters

The creation of BravesVision gives the Braves more control over their broadcast rights and revenue, but it remains to be seen how this will impact the team's bottom line compared to their previous RSN deal. This is part of a broader trend in MLB as teams look to take more ownership of their media rights amid the decline of traditional cable and satellite TV.

The details

The Braves' previous RSN deal with Main Street Sports, formerly known as Diamond Sports Group, was worth over $100 million annually. However, Main Street Sports has been facing financial troubles due to cord-cutting, leading the Braves and eight other MLB teams to terminate their deals in January. While most teams have handed over broadcast rights to the league, the Braves are following the example of the Texas Rangers in launching their own team-owned network.

  • The Braves announced the launch of BravesVision on February 24, 2026.
  • The Braves terminated their RSN deal with Main Street Sports in January 2026.

The players

Atlanta Braves

A Major League Baseball team based in Atlanta, Georgia.

Main Street Sports

Formerly known as Diamond Sports Group, a company that holds regional sports network (RSN) deals with several MLB teams, including the Braves.

Rob Manfred

The current Commissioner of Major League Baseball.

Texas Rangers

A Major League Baseball team based in Arlington, Texas, that launched its own team-owned broadcast network a year ago.

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What they’re saying

“Down the line, MLB commissioner Rob Manfred has a goal of marketing a streaming package that includes the rights of as many clubs as possible. It will be challenging to get them all on board since many of the large-market clubs have healthy RSN setups that they own or co-own. They will have some reticence about joining a more centralized arrangement that would see them sharing TV revenue with smaller markets.”

— Rob Manfred, Commissioner of Major League Baseball (mlbtraderumors.com)

“Evan Grant of The Dallas Morning News spoke to some team officials about the situation in October. Those employees spoke highly of the increased ratings of the new arrangement but were more cagey about whether the club made as much money as they had on their previous RSN deal.”

— Evan Grant, Reporter (The Dallas Morning News)

What’s next

MLB commissioner Rob Manfred will continue to work towards a centralized streaming package that includes broadcast rights from as many teams as possible, though large-market clubs with healthy RSN deals may be reluctant to join such an arrangement.

The takeaway

The launch of BravesVision gives the Atlanta Braves more control over their broadcast rights and revenue, but the long-term financial impact remains to be seen. This move is part of a broader trend in MLB as teams look to take ownership of their media rights amid the decline of traditional cable and satellite TV.