Hello Kitty Cafe Truck Celebrates 10th Anniversary Tour

The iconic pink truck will make a stop in Atlanta this Saturday with new treats and limited-edition merchandise.

Published on Feb. 21, 2026

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The Hello Kitty Cafe Truck is celebrating its 10th anniversary with a special tour, including a stop in Atlanta this Saturday, February 21, 2026. Fans can expect new sweet treats like 10th anniversary cookies, 5-piece macaron sets, and madeleines, as well as limited-edition 10th anniversary merchandise including keychains, thermal bottles, mugs, tumblers, t-shirts, blankets, sweatshirts, and Hello Kitty Cafe plush toys.

Why it matters

The Hello Kitty Cafe Truck has become a beloved icon for fans of the Sanrio character, drawing crowds wherever it goes. This 10th anniversary tour is a chance for longtime fans and new admirers alike to celebrate the brand's enduring popularity and get their hands on exclusive commemorative items.

The details

The Hello Kitty Cafe Truck will be parked at Atlantic Station in Atlanta on 18th Street near H&M this Saturday, February 21, 2026 from 10 a.m. to 7 p.m. Fans can expect a variety of new sweet treats and limited-edition 10th anniversary merchandise to be available for purchase.

  • The Hello Kitty Cafe Truck is celebrating its 10th anniversary in 2026.
  • The Atlanta stop on the 10th anniversary tour is scheduled for THIS Saturday, February 21, 2026.

The players

Hello Kitty

The iconic Sanrio character and global brand that the Hello Kitty Cafe Truck is celebrating.

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What’s next

Fans are encouraged to arrive early to the Atlanta event, as the limited-edition merchandise is expected to sell out quickly.

The takeaway

The Hello Kitty Cafe Truck's 10th anniversary tour is a must-visit event for fans of the beloved Sanrio character, offering a chance to indulge in exclusive sweets and commemorative items that celebrate the brand's enduring popularity.