Northside Hospital Named New Title Sponsor of Atlanta's Peachtree Road Race

50-year partnership with Atlanta Journal-Constitution ends as healthcare provider takes over naming rights

Published on Feb. 10, 2026

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The organizers of the Peachtree Road Race, the world's largest 10K running event held annually in Atlanta on the Fourth of July, have announced that Northside Hospital will become the new title sponsor of the race. The Atlanta Journal-Constitution, which had been the title partner for decades, will remain the race's media partner.

Why it matters

The Peachtree Road Race is an iconic Atlanta tradition that draws thousands of runners each year. The new title sponsorship with Northside Hospital represents a significant change, as the race has not had a new title partner in 50 years. This partnership reflects Northside Hospital's commitment to promoting health and wellness in the local community.

The details

Northside Hospital Atlanta CEO Deidre Dixon said the healthcare provider has been a partner of the Atlanta Track Club and the Peachtree Road Race for over a decade, and they are excited to enhance that relationship as the new title sponsor. The partnership also extends to the Peachtree Junior and the Polar Opposite Peachtree Road Race held in January.

  • The Peachtree Road Race began in 1970 and has continued for over 50 years.
  • The next Peachtree Road Race will be held on July 4, 2026.
  • Registration for the 2026 race will open on April 1 through a lottery, with Atlanta Track Club members guaranteed entry.

The players

Northside Hospital

A healthcare provider that has been a partner of the Atlanta Track Club and the Peachtree Road Race for over a decade. They are now the new title sponsor of the iconic race.

Atlanta Journal-Constitution

The long-time title partner of the Peachtree Road Race, which will now transition to being the race's media partner.

Deidre Dixon

The CEO of Northside Hospital Atlanta, who expressed the organization's excitement about enhancing their partnership with the Peachtree Road Race as the new title sponsor.

Atlanta Track Club

The organizers of the Peachtree Road Race, the world's largest 10K running event held annually in Atlanta.

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What they’re saying

“Northside Hospital has been a partner of the Atlanta Track Club and the Peachtree Road Race for more than a decade, and we are thrilled to enhance that partnership in a big way as the new title partner of this great Atlanta tradition.”

— Deidre Dixon, CEO of Northside Hospital Atlanta

What’s next

Registration for the 2026 Peachtree Road Race will open on April 1 through a lottery, with Atlanta Track Club members guaranteed entry.

The takeaway

The new title sponsorship with Northside Hospital represents a significant change for the iconic Peachtree Road Race, which has not had a new title partner in 50 years. This partnership reflects Northside Hospital's commitment to promoting health and wellness in the local community and will bring a new emphasis on year-round health initiatives beyond just race day.