Behavioral Tech Pioneer Inducted Into Titan 100 Hall of Fame

The founder of DNA Behavior, a visionary in behavioral analytics, is honored with a prestigious leadership award.

Published on Feb. 10, 2026

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Hugh Massie, chairman and founder of DNA Behavior, has been named a Georgia Titan 100 honoree for the third year in a row. In addition to being selected for the 2026 Georgia Titan 100, Massie has also been chosen for inclusion in the Titan 100 Hall of Fame, a distinguished honor awarded to only ten Titan 100 honorees each year.

Why it matters

The Titan 100 program recognizes Georgia's top 100 CEOs and C-level executives who are the area's most accomplished business leaders in their industry, using criteria that include demonstrating exceptional leadership, vision, and passion. Being inducted into the Titan 100 Hall of Fame is a significant achievement that highlights Massie's transformative impact as a visionary in the field of behavioral analytics.

The details

DNA Behavior, founded by Massie, has pioneered behavioral intelligence solutions for over two decades, helping businesses better understand their teams and clients. The company's innovative technology provides a roadmap for human connection, widely used to better understand employees and clients from financial services to corporate leadership. Massie relies on the behavioral insights generated by the company's platform to identify and tap into the natural strengths of his own team, facilitating precise role alignment and exceptional collaboration.

  • Hugh Massie has been named a Georgia Titan 100 honoree for the third year in a row.
  • Massie has been chosen for inclusion in the Titan 100 Hall of Fame in 2026.

The players

Hugh Massie

Chairman and Founder of DNA Behavior, a visionary in the field of behavioral analytics.

DNA Behavior

A company that has pioneered behavioral intelligence solutions for over two decades, helping businesses better understand their teams and clients.

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What they’re saying

“Human understanding is the secret ingredient to organizational success.”

— Hugh Massie, Chairman and Founder, DNA Behavior

What’s next

The 2026 Titan 100 honorees will be honored at the annual awards ceremony on May 7th, 2026.

The takeaway

Hugh Massie's induction into the Titan 100 Hall of Fame recognizes his visionary leadership in the field of behavioral analytics and his transformative impact on businesses through DNA Behavior's innovative technology. His focus on human understanding as the key to organizational success has made him a pillar of the Georgia business community.