Atlanta's 404 Run Celebrates City's Spirit on 404 Day

4.04-mile community run at Pittsburgh Yards embraces Atlanta's unique identity and culture.

Feb. 3, 2026 at 3:07pm

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On April 4, 2026, Atlanta will host the inaugural 404 Run, a 4.04-mile community run that celebrates the city's iconic area code and unique identity. Organized by Efitphany Races & Events, the run will take place at Pittsburgh Yards and emphasize participation, shared experience, and community connection over competition. The event aims to build a new Atlanta tradition that reflects the city's creativity, grit, and pride.

Why it matters

The 404 Run breaks away from traditional race formats to create an event that feels authentically Atlanta. By embracing the city's 404 area code and hosting the run at the community-focused Pittsburgh Yards, the organizers are tapping into Atlanta's desire for experiences that are homegrown and reflect the city's individuality.

The details

The 4.04-mile distance of the 404 Run is a direct nod to Atlanta's area code, serving as both a physical challenge and a cultural statement. The event is open to runners and walkers of all paces, emphasizing participation and community connection over finish times or podium placements. After the run, participants will gather in the 404 Village at Pittsburgh Yards for local sponsor activations, wellness activities, music, and opportunities to connect with organizations across the city.

  • The 404 Run will take place on April 4, 2026 (404 Day).
  • Registration for the event is now open.

The players

Efitphany Races & Events

An Atlanta-based experiential events company focused on creating purpose-driven, community-centered experiences through movement.

Stacy Magee

Race director and president of Efitphany Races & Events.

Pittsburgh Yards

A hub for innovation, culture, and economic development in Atlanta that will host the 404 Run.

The Atlanta Voice

The official media partner for the 404 Run, helping to amplify the stories behind the event.

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What they’re saying

“This isn't about speed or competition. It's about celebrating Atlanta through movement. The 404 represents who we are — our creativity, our grit, our pride — and this run gives the city a way to express that together.”

— Stacy Magee, Race director and president of Efitphany Races & Events (theatlantavoice.com)

“We didn't want to create another generic race. Atlanta doesn't move like anywhere else. So the distance shouldn't either.”

— Stacy Magee, Race director and president of Efitphany Races & Events (theatlantavoice.com)

“This is about building something people can say they were part of from the very beginning. This first year is the foundation. Years from now, we want people to look back and say, 'I ran that first one.'”

— Stacy Magee, Race director and president of Efitphany Races & Events (theatlantavoice.com)

What’s next

Registration for the 404 Run is now open at www.the404run.com.

The takeaway

The 404 Run is a new Atlanta tradition that celebrates the city's unique identity and culture through an inclusive community event. By embracing the 404 area code and hosting the run at Pittsburgh Yards, the organizers are creating an experience that feels authentically Atlanta and reflects the city's creativity, grit, and pride.