MADMIA Releases New KPop Demon Hunter Socks Collection

The second preorder drop of the popular character-inspired socks coincides with the announcement of a KPop Demon Hunters sequel.

Published on Feb. 9, 2026

MADMIA, an Australian-based brand known for its colorful and expressive socks, has opened preorders for the second drop of its KPop Demon Hunter Socks collection. The new range includes three styles - KPop Demon Hunters Socks, KPop Derpy Socks, and KPop Golden Socks - each priced at $30.79 and available in a one-size-fits-most fit. The collection's release coincides with Netflix's announcement of a KPop Demon Hunters sequel, which has helped drive interest in character-led fashion and bold visual styling among younger audiences and collectors.

Why it matters

The KPop Demon Hunter socks collection taps into the growing demand for novelty accessories that allow customers to express their personality through their daily outfits. As interest in funny and character-inspired socks continues to rise in the US market, MADMIA sees this collection as part of a wider shift toward playful and intentional fashion choices.

The details

The new KPop Demon Hunter Socks range from MADMIA features three distinct styles: KPop Demon Hunters Socks, KPop Derpy Socks, and KPop Golden Socks. Each pair is priced at $30.79 and comes in a one size fits most fit, making the collection suitable for everyday wear as well as gifting. MADMIA positions the range within its broader catalogue of colorful socks that US customers seek for expressive, personality-forward outfits.

  • MADMIA opened preorders for the second drop of the KPop Demon Hunter Socks collection on February 8, 2026.
  • Netflix announced the KPop Demon Hunters sequel, helping drive interest in the character-inspired fashion.

The players

MADMIA

An Australian-based brand dedicated to creating crazy socks that are bold, unique, and full of personality.

Tanja Filipovska

The founder of MADMIA, who stated that the movie connection played a key role in shaping the collection's appeal.

Netflix

The streaming platform that announced the KPop Demon Hunters sequel, helping drive interest in the character-inspired fashion.

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What they’re saying

“The KPop Demon Hunters movie brings strong characters and a clear visual identity, and kids connect with that instantly.”

— Tanja Filipovska, Founder of MADMIA (delawarenewsreporter.com)

“Socks can say a lot about personality. We see families choosing crazy socks styled as part of daily outfits, not just for special occasions. This collection fits that mindset, with strong colour, recognisable characters, and a price point that feels accessible.”

— Tanja Filipovska, Founder of MADMIA (delawarenewsreporter.com)

What’s next

The KPop Demon Hunter Socks collection is available now for preorder on the MADMIA website, with the designs set to ship to customers in the coming weeks.

The takeaway

MADMIA's new KPop Demon Hunter Socks collection taps into the growing demand for novelty accessories that allow customers to express their personality through their daily outfits. The collection's release coincides with increased interest in character-inspired fashion, driven by the announcement of a KPop Demon Hunters sequel, making it a timely addition to MADMIA's expanding presence in the US market for expressive and colorful socks.