U.S. Polo Assn. Launches Global Polo Shirt Campaign

An Icon Born from the Game celebrates the authentic sports origins and enduring style of the iconic polo shirt

Mar. 26, 2026 at 7:00pm

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U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA) founded in 1890, has announced the launch of its Global Polo Shirt Campaign, "An Icon Born from the Game." The campaign pays tribute to the polo shirt's origins in the sport of polo and its evolution into a timeless fashion staple.

Why it matters

As the official sports brand of the USPA, U.S. Polo Assn. has a deep connection to the history and legacy of the polo shirt. The campaign reinforces the brand's authentic ties to the sport while celebrating the polo shirt's enduring relevance in modern culture and everyday life.

The details

The global campaign will bring the polo shirt's sports heritage to life through in-store displays, advertising, digital content, and activations around key polo tournaments. The campaign showcases the versatility of the polo shirt through five distinct product pillars: Play It Sporty, Play It Classic, Play It in Motion, Play It Bold, and Play It Elevated. U.S. Polo Assn. is also introducing a new USPA Life Polo Shirt made with preferred, more sustainable materials.

  • The global campaign is launching in Spring 2026.
  • The campaign will coincide with the prestigious USPA Gold Cup® and the U.S. Open Polo Championship®, two of the sport's most important events in the United States.

The players

U.S. Polo Assn.

The official sports brand of the United States Polo Association (USPA), founded in 1890 and one of the oldest sports governing bodies in the United States.

J. Michael Prince

President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar, global U.S. Polo Assn. brand.

Nico Escobar

U.S. Polo Assn. Global Brand Ambassador and 6-goal American professional polo player.

Stefanie Coroalles

Vice President, Global Brand Marketing at U.S. Polo Assn.

Brian Kaminer

Senior Vice President, Brand and Product Development at U.S. Polo Assn.

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What they’re saying

“The polo shirt's DNA is deeply rooted in the inspirational sport that inspired it.”

— J. Michael Prince, President and CEO of USPA Global

“The polo shirt was designed for the game with a real purpose on the field, but it's also what I wear off the field to go out to dinner or hang out with friends and family.”

— Nico Escobar, U.S. Polo Assn. Global Brand Ambassador, 6-goal American professional polo player

“U.S. Polo Assn.'s authentic connection to the sport and the way it supports the game of polo around the world is why I wear it - both on the field and off.”

— Nico Escobar, U.S. Polo Assn. Global Brand Ambassador, 6-goal American professional polo player

“An Icon Born from the Game is about owning our truth and telling it boldly on a global scale.”

— Stefanie Coroalles, Vice President, Global Brand Marketing

“Every U.S. Polo Assn. polo shirt is designed with intention by balancing style, comfort, function, and authentic sport details.”

— Brian Kaminer, Senior Vice President, Brand and Product Development

What’s next

The USPA Life Polo Shirt, made with more sustainable materials, is set to launch in Spring 2027 as part of U.S. Polo Assn.'s ongoing commitment to responsible sourcing and environmental initiatives.

The takeaway

The U.S. Polo Assn. campaign celebrates the polo shirt's deep roots in the sport of polo while showcasing its enduring appeal and versatility in modern culture, reinforcing the brand's authentic connection to the game that inspired this iconic fashion staple.