Backwards Shopping: A New Tactic to Cut Grocery Costs

Experts say this intentional purchasing method could save shoppers up to $50 per week.

Published on Feb. 11, 2026

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A new grocery shopping strategy called "backwards shopping" is gaining attention as a way for consumers to save money. The approach involves planning meals in advance and only purchasing the specific items needed, rather than impulse buying. Experts say this disciplined method can reduce weekly grocery bills by as much as $50.

Why it matters

With inflation and rising food prices, many shoppers are looking for ways to cut costs. "Backwards shopping" provides a structured approach to grocery purchasing that could help consumers save significant amounts on their weekly food budgets.

The details

The "backwards shopping" strategy involves planning meals in advance and only purchasing the specific ingredients needed, rather than shopping for individual items. This approach is meant to avoid impulse buys and overbuying. Experts say it requires discipline, but can lead to savings of up to $50 per week.

  • The "backwards shopping" concept gained attention after a recent report by Realtor.com.

The players

Charlie Lankston

Executive Editor at Realtor.com, who explained the "backwards shopping" strategy.

Food and Wine Magazine

Published a list of produce items that can provide maximum grocery savings, with potatoes ranking near the top.

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What they’re saying

“Backwards shopping is a bit of a buzz phrase. Essentially, when you go to the grocery store, you should know what gaps in your kitchen, in your pantry, in your fridge you have – to put it very simply, only shop for what you need.”

— Charlie Lankston, Executive Editor, Realtor.com (Realtor.com)

“That's the fun of it. The fun of it is going in and picking out stuff? I'm here every day; I go for one thing and come out with 20 things.”

— Unnamed shopper (wptv.com)

The takeaway

As consumers face rising grocery costs, the "backwards shopping" strategy provides a disciplined approach to meal planning and purchasing that could help shoppers save up to $50 per week. By avoiding impulse buys and only purchasing the specific items needed, this method aims to reduce food waste and unnecessary spending.