Seminole Hard Rock Hotel & Casino Tampa Named Official Partner of The Motor Enclave

The iconic entertainment destination will sponsor the new 1.72-mile racetrack at the automotive complex.

Apr. 9, 2026 at 9:54pm

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An abstract, blurred image of a race car speeding around a racetrack, with streaks of vibrant color conveying a sense of motion and energy.The new Hard Rock Speedway at The Motor Enclave will host a variety of high-octane racing and automotive experiences for enthusiasts.Today in Tampa

The Motor Enclave, a 200-acre automotive campus in Tampa, Florida, has announced a major partnership with Seminole Hard Rock Hotel & Casino Tampa. As part of the deal, the racetrack at The Motor Enclave will be officially known as the Hard Rock Speedway, and Seminole Hard Rock Tampa will serve as the preferred hotel and entertainment partner for the complex.

Why it matters

The partnership between The Motor Enclave and Seminole Hard Rock Hotel & Casino Tampa represents a significant collaboration between two prominent brands in the Tampa Bay area. It will help drive more visitors and attention to the growing automotive and experiential entertainment landscape in the region.

The details

The announcement of the partnership took place during the Cars En Coffee event at The Motor Enclave, which draws over 6,000 guests each edition. The Hard Rock Speedway will host a variety of events, including performance driving experiences, member track days, corporate events, and public programming. As the Premier Partner, Seminole Hard Rock Tampa will be integrated across The Motor Enclave's campus and experiences.

  • The partnership was officially announced on April 4, 2026 during the Cars En Coffee event.
  • The Hard Rock Speedway will begin operations in Q2 2026.

The players

The Motor Enclave

A 200-acre automotive campus in Tampa, Florida that features a 1.72-mile racetrack designed by Hermann Tilke.

Seminole Hard Rock Hotel & Casino Tampa

An iconic entertainment destination in Tampa, Florida that is now the official hotel and casino partner of The Motor Enclave.

Jane Castor

The Mayor of Tampa, who attended the partnership announcement event.

Brad Oleshansky

The Founder and CEO of The Motor Enclave.

Travis Lunn

The President of Seminole Hard Rock Hotel & Casino Tampa.

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What they’re saying

“This partnership represents exactly what The Motor Enclave was built for—bringing together world-class brands to create unforgettable experiences.”

— Brad Oleshansky, Founder & CEO of The Motor Enclave

“We have been tracking the development of The Motor Enclave since it was first announced over five years ago. With its incredible growth and proximity to our Tampa property, this partnership creates meaningful opportunities to connect with a shared audience through unique, high-quality experiences.”

— Travis Lunn, President of Seminole Hard Rock Hotel & Casino Tampa

What’s next

The Hard Rock Speedway will begin operations at The Motor Enclave in Q2 2026, hosting a variety of automotive events and experiences.

The takeaway

The partnership between The Motor Enclave and Seminole Hard Rock Hotel & Casino Tampa represents a significant collaboration that will help drive more visitors and attention to the growing automotive and entertainment landscape in the Tampa Bay region.