Ashley Luxe Launches with Actress and Singer Hailee Steinfeld

The new furniture line blends luxury with everyday living.

Apr. 7, 2026 at 1:21pm

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A photorealistic studio still life of a modern, minimalist Ashley Luxe sofa in a neutral color palette, captured with dramatic lighting to highlight the refined craftsmanship and luxurious yet livable design.The refined silhouette and tactile materials of the new Ashley Luxe furniture line evoke a sense of everyday luxury.Today in Tampa

Furniture manufacturer and retailer Ashley has launched a new luxury furniture line called Ashley Luxe, with Academy Award-nominated actress and multi-platinum recording artist Hailee Steinfeld serving as the face of the collection. The line features five collections that blend refined craftsmanship with livable comfort, and is available online and in-store at Ashley locations nationwide.

Why it matters

The launch of Ashley Luxe represents an expansion of the Ashley brand, allowing them to serve customers seeking a more elevated design aesthetic while still maintaining the quality, comfort and value the brand is known for. By partnering with Hailee Steinfeld, a popular celebrity with a strong personal style, Ashley is aiming to appeal to a younger, design-conscious consumer base.

The details

The Ashley Luxe collections include Bracken, Neo, Calden, Modero, and Whitehaven, each featuring refined materials, structured silhouettes, and modern design elements. The launch is supported by a fashion-forward television spot starring Steinfeld, who says 'Design has always been part of my life' and that the Ashley Luxe pieces 'feel beautiful and elevated while still being accessible'.

  • Ashley Luxe launched in April 2026.

The players

Ashley

A furniture manufacturer and Top 100 retailer that has launched the new Ashley Luxe line.

Hailee Steinfeld

An Academy Award-nominated actress, multi-platinum recording artist and producer who is serving as the face of the new Ashley Luxe line.

Todd Wanek

The president and CEO of Ashley, who stated that Ashley Luxe represents an exciting expansion of how the company serves its customers and elevates the home experience.

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What they’re saying

“Ashley Luxe represents an exciting expansion of how we serve our customers and elevate the home experience. Grounded in the quality, comfort and value the Ashley brand is known for, this collection delivers a more elevated design expression, with craftsmanship and details that feel refined, while remaining within reach.”

— Todd Wanek, President and CEO of Ashley

“Design has always been part of my life. My mom is an interior designer, so home has always been a place of inspiration for me. With Ashley Luxe, every piece is designed to spark self-expression, giving you the freedom to be the artist of your own space with style that truly feels like home. The pieces feel beautiful and elevated while still being accessible, which made working with Ashley Luxe feel like a natural fit for me.”

— Hailee Steinfeld

What’s next

Ashley and Hailee Steinfeld will continue their partnership with new activations and extensions coming soon.

The takeaway

The launch of Ashley Luxe represents an opportunity for the furniture retailer to appeal to a younger, design-conscious consumer base by offering a more elevated line of products in collaboration with a popular celebrity known for her personal style.